What are the responsibilities and job description for the Content Marketing Specialist position at Robert Half?
Job Description
Job Description
Robert Half's marketing & creative client is looking for a Content Marketing Specialist for a 6 month contract in the Greater Boston area. This is a hybrid, 40-hour-per-week opportunity; candidates should be open to going onsite 1 day-per-week. The Content Marketing position involves managing and marketing content across though leadership, intellectual capital, presentation, infographic, and related assets. The Content Marketer will also work with internal / external creative and PR teams on go-to-market campaign needs. They will support a U.S. market-facing team by managing content opportunities, developing strategies to align with business goals, and publishing across multiple channels like reports, videos, podcasts, and social media. They will also analyze results to optimize future content strategies.
Responsibilities :
- Plan and execute marketing campaigns for various content formats : articles, reports, videos, podcasts, and webinars.
- Advise teams on content strategy and best practices within the professional services landscape.
- Oversee the production of content, working with in-house and freelance teams as well as external vendors.
- Collaborate with digital marketing teams to ensure the successful implementation of planned campaigns.
- Analyze results of published content and report on learnings to improve outcomes.
Must have 5 years of content marketing strategy experience within professional services or consulting industries. If interested and available, apply today!
