What are the responsibilities and job description for the Content Strategist position at Robert Half?
We are seeking an experienced Digital Content Strategist for a six-month contract to join our client's Marketing Technology team. This role will primarily focus on creating, refining, and governing editorial content for health systems, medical affairs, clinicians, grants, and special projects as needed. You will play a key role in maintaining user-centric content to engage and inform our client's audience.About the TeamYou will collaborate with a multidisciplinary Marketing Technology team, including user researchers, editorial specialists, content strategists, and developers. Together, the team drives content strategy and enhancements using a user-centric approach across digital platforms.About the RolePartner with developers to make website content updates as part of the Marketing Technologies team.Work independently within the content management system (CMS), specifically Kentico (or similar platforms like Drupal or AEM).Manage content lifecycle governance, including creating and maintaining editorial calendars.Adapt and simplify source materials (e.g., print brochures, project briefs) into digestible, web-friendly content aligned to user needs.Conduct routine content audits, focusing on minor text edits versus complete overhauls, with the goal of sustaining user-friendly content.Implement keyword research effectively to enhance SEO.Upload multimedia content, such as video assets, to platforms like YouTube, ensuring descriptions are optimized and aligned with stakeholder inquiries.Leverage your expertise in clinical terminology—translating jargon into accessible language for diverse audiences including providers, payers, and other health system stakeholders.Collaborate in QA and testing processes before content is published to ensure accuracy and usability.Write and edit content adhering to brand and AP Style guidelines.
Salary : $45 - $50
