Creative Director

The Creative Director guides all projects and is responsible for the overall quality of work produced by the Creative Department. The Creative Director take on a leadership role, directing overall creative of designers while generating big ideas and implementing training initiative to strengthen creative team.

RESPONSIBILITES:

• Accomplishes work requirements by orienting executing training, assigning, scheduling, coaching employees.

• Meets work standards by following production, productivity, quality, and customer-service standards; resolving operational problems; identifying work process improvements.

• Actively involved with the hiring and training of the creative team.

• Manage and cultivate the career development of staff members, including designers, art directors, copywriters, photographers and web developers.

• Translate marketing objectives into clear creative strategies.

• Ensure visual communication and brand standards are met.

• Lead and direct the creative team in the production of all marketing collateral.

• Manage and cultivate the career development of staff members, including designers, art directors, video production, video photographer production team and web developers.

• Meet with client partners and/or upper management to explain and develop campaign strategies and pitch decks solutions.

• Reviews cost standards by monitoring expenses, implementing cost-saving actions.

• Determines production schedule by conferring with Associate Creative Directors, Art Directors, Director of Production, Director of Client Services & Creative Operations outlining basic presentation concepts, coordinating creative activities.

• Determines project content by reviewing and approving art and copy materials developed by Designers.

• Obtains creative approval by presenting final layouts to client-partners.

• Improves quality results by studying, evaluating, and re-designing processes, recommending changes to art and production departments.

• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.

• Develops marketing strategies by examining client objectives; planning, scheduling, and completing design and production requirements for direct marketing, telemarketing, and advertising.

• Keeps client/partners informed by compiling, analyzing, and reporting marketing results, forwarding plan projections and updates.

• Monitors marketing mix and results by coordinating tracking actions with sales and marketing campaigns and tactics.

• Improves marketing quality results by studying, evaluating, and re-designing creative processes; implementing changes.

• Supports client-partners by answering questions and responding to requests.

• Updates job knowledge by participating in educational opportunities and in professional Development Programs.

SKILLS AND QUALIFICATIONS:

• Foster Teamwork, Positioning, Organization.

• Coaching, Promoting Process Improvement, Proactive, Marketing Research, Client Relationships.

• Developing Creative Standards, Productivity.

• Fluency in current graphic design practices, such as Adobe Photoshop, Adobe Illustrator, Adobe InDesign a must.

• 10 years experience in Graphic Design.

• Knowledge of print structure and functionality.

• 10 years experience in an Advertising leadership role and hospitality experience a plus.

• Bachelors Degree in Graphic Design.

• Portfolio of previous work that displays an ability to turn an idea into a visual piece.