What are the responsibilities and job description for the Digital Marketing Analyst with Tableau or PowerBI position at Robert Half?
We’re looking for a data-driven Digital Marketing Analyst with a strong proficiency in Tableau or PowerBI to join a dynamic team. This role will focus on interpreting and visualizing complex digital marketing data to drive actionable insights that shape marketing strategies. You'll collaborate with cross-functional teams to help optimize campaigns and improve overall marketing performance.
Key Responsibilities:
- Analyze digital marketing data, including web analytics, paid media, and social performance metrics, to identify trends and insights.
- Create advanced data visualizations in Tableau or PowerBI to present findings and support decision-making.
- Collaborate with marketing teams to inform campaign strategies, optimize performance, and maximize ROI.
- Develop dashboards and reports to track KPIs and provide insights to stakeholders on campaign performance.
- Conduct A/B testing analysis and customer behavior segmentation.
Requirements:
- Proven experience as a Digital Marketing Analyst or similar role.
- Expertise in Tableau or PowerBI for data visualization and reporting.
- Strong understanding of digital marketing metrics across platforms (Google Analytics, paid media, email campaigns, social media).
- Analytical mindset with experience in using data to drive marketing decisions.
- Excellent communication skills with the ability to present data insights to non-technical stakeholders.
Preferred Qualifications:
- Experience with SQL, Python, or other data analysis tools.
- Prior experience in e-commerce, retail, or a related industry.
For immediate consideration, please apply now.
Benefits available to contract/temporary professionals include medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
Equal Employment Opportunity Statement: Robert Half is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided based on qualifications, merit, and business need. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other legally protected characteristics.
