What are the responsibilities and job description for the Digital Marketing Manager position at Robert Half?
We are offering an exciting opportunity for a Digital Marketing Manager in the fast-paced Health Insurance industry. The role is based in Parsippany, New Jersey, and will involve developing and implementing digital marketing strategies to enhance brand awareness and customer engagement. Responsibilities:• Develop and execute digital marketing strategies to promote brand awareness and customer engagement• Manage and optimize content on Content Management System (CMS)• Utilize CRM to understand customer behavior and tailor digital marketing efforts accordingly• Use Facebook Insights for analyzing the success of social media campaigns and modify strategies as needed• Implement and monitor Google Ad campaigns to increase brand visibility• Create compelling advertisements to attract potential customers• Track and analyze website traffic and user engagement using analytics tools• Plan and execute campaigns to target specific audience segments• Collaborate with cross-functional teams to ensure marketing strategies align with overall business goals.
Salary : $100,000 - $110,000
