What are the responsibilities and job description for the Digital Media Buyer position at Robert Half?
Job Description
Job Description
We are in search of a Digital Media Buyer to join our team based in Las Vegas, Nevada. As a Digital Media Buyer, you will be working extensively on building and optimizing digital media buying strategies that align with our objectives and target affluent and Generation Z audiences. This role is set within the digital media industry and involves handling large budget accounts across various platforms like Google Ads, Meta, TikTok, and YouTube.
Responsibilities :
- Build comprehensive digital media buying strategies targeting affluent and Generation Z audiences.
- Collaborate with Creative and Product teams to create content tailored for high-value audiences.
- Monitor and optimize cross-platform media campaigns, implementing strategies for high-budget allocation and continuous optimization.
- Maintain regular communication with ad network and platform representatives to negotiate optimal rates and address policy issues.
- Keep track of digital media trends, implementing new platforms and formats to keep campaigns relevant and impactful.
- Analyze campaign performance using advanced analytics tools, generating actionable insights to refine strategy and improve return on ad spend.
- Manage daily and weekly pacing and budget reports to ensure accurate ad spend management across high-budget accounts.
- Employ advanced bidding strategies and automated tools to enhance efficiency and maintain optimal performance.
- Present high-level reports on campaign effectiveness, trends, and budget impact to senior leadership.
- Conduct continuous research on audience behaviors, leveraging data insights to innovate targeting strategies.
- Applicant must have a minimum of 7 years of experience in the field of Digital Media Buying.
- Proficiency in Digital Media is a must.
- Hands-on experience in managing Digital Media Campaigns is required.
- Competency in Digital Media Planning is essential.
- Knowledge of Digital Advertising is necessary.
- Experience with TikTok Paid Advertising is crucial.
- Familiarity with the TikTok platform is expected.
- Ability to handle Programmatic campaigns is mandatory.
- Experience in Programmatic Buying is required.
- Knowledge of Programmatic advertising is necessary.
- Proficiency in using Facebook Ads Manager is expected.
- Skilled in Google Analytics is an essential requirement.
