Key Account Manager

Role Overview:

The Key Account Manager is responsible for developing and executing business growth strategies within key accounts in the mass market sector. This role requires a strategic and organized professional to establish effective internal processes, align cross-functional teams, and drive sales performance while ensuring exceptional client service.

Key Responsibilities:

Internal Coordination & Process Optimization:

• Identify and implement internal infrastructure and processes to support mass market operations.
• Collaborate with supply chain, production, marketing, and finance teams to ensure seamless execution of account strategies.
• Work with IT to integrate technology solutions that enhance account management and service delivery.

Strategic Planning & Execution:

• Develop account strategies in alignment with organizational goals and market trends.
• Conduct strategic account reviews and present reports to senior leadership.
• Partner with marketing to design promotional strategies tailored for key accounts.

Account Development & Growth:

• Conduct market research to identify emerging trends and new business opportunities.
• Develop channel strategies that optimize stock compliance, merchandising, and promotional activities.
• Work closely with accounts to maximize growth, ROI, and overall business performance.

Account Management:

• Monitor account performance, analyze key metrics, and implement strategies to optimize profit and sales volume.
• Ensure effective forecasting, product range management, and supply chain coordination.
• Provide data-driven insights and recommendations for continuous improvement.

Promotional Strategy & Execution:

• Develop and execute promotional campaigns in collaboration with marketing and sales teams.
• Analyze promotional results to assess ROI and refine future strategies.
• Leverage advertising and marketing efforts to maximize brand visibility and customer engagement.

Digital & E-Commerce Strategy:

• Utilize an omni-channel approach to strengthen the brand’s digital presence within key retailers.
• Collaborate with trade marketing to enhance digital footprint across websites, social media, and CRM platforms.
• Establish relationships with key digital decision-makers at partner retailers.

Education & Experience:

• Bachelor’s degree or equivalent professional experience.
• Extensive experience managing key accounts within the mass market retail sector.
• Proven track record in developing and executing sales and marketing strategies for mass market retailers.
• Experience leveraging digital strategies to drive growth.

Core Competencies:

• Strong organizational skills with the ability to manage multiple projects.
• Analytical mindset with strong problem-solving abilities.
• Proficiency in CRM software and Microsoft Office Suite.
• Excellent communication, negotiation, and relationship-building skills

Stakeholder Collaboration:

• Internal: Sales, Marketing, Finance, Supply Chain, Digital, Procurement, and Brand teams.
• External: Key retail partners, vendors, data analytics agencies, and industry organizations.