Marketing Manager

Description

B2B Marketing Manager with 7 years of relevant experience needed for a full-time, fully onsite position with our client in Wilmington MA. Must have B2B manufacturing experience. Must have a proven track record of developing and executing successful B2B marketing campaigns. Must have proficiency in CRM software and digital marketing techniques/tools. Salary is 110-150K depending on experience and qualifications.

Ideal candidate will be able to work fully onsite but client is open to hybrid for the right candidate. Ideal candidate will have experience working in the commodities industry but MUST have B2B experience. Must have people management experience as you'll be managing one direct report. Experience using Canva and experience managing social media platforms is required. This position will work closely with the sales team so sales enablement experience is important. The position will involve up to 20% travel with the bulk of that being during conference season. Other travel will be to important clients as needed.

Responsibilities:

• Develop and implement effective B2B marketing practices, ideally aimed specifically at the commodities sector.
• Establish, maintain, and strengthen relationships with existing and potential clients through well-tailored marketing strategies.
• Conduct market research to understand industry trends, competitive landscape and customer behavior and incorporate insights into the marketing strategy.
• Partner with cross-functional teams to create and execute compelling campaigns.
• Measure and report on the effectiveness of marketing campaigns to identify potential areas for improvement.
• Ensure brand consistency in all B2B marketing initiatives, in alignment with company values and goals.

Requirements

• A bachelor's degree in marketing, business, or a related field.
• At least 8 years of proven work experience as a B2B Marketing Manager, preferably in the commodities industry.
• Demonstrable leadership experience in managing a team.
• Profound knowledge and understanding of the commodities industry is preferred.
• Strong communication, networking, and presentation skills.
• Proven track record of developing and executing successful B2B marketing campaigns.
• Proficiency in CRM software and digital marketing techniques/tools.
• Excellent project management and team leadership abilities.
• A proactive self-starter with the ability to work well independently as well as in a team.

Innovation starts with people.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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