Paid Media Specialist

Are you ready to refine and elevate the digital strategy for one of our clients? We’re seeking a talented Paid Media Specialist to join their team on a part-time basis. In this role, you will be pivotal in consolidating and optimizing the company’s current social media approach, which includes managing organic and paid campaigns across multiple platforms. If you thrive in creating strategic, effective social media plans and enjoy working collaboratively to drive results—this role is for you!

Details:

• This part-time role (15-20 hours per week) requires at least one onsite workday per week.
• 6 months, will extend- ongoing need
• Target Start Date: April 1st
• Pay: $35-50/hr

Responsibilities:

As a Paid Media Specialist, you will:

Develop and Execute Social Media Posts:

• Create 6 posts weekly across all major platforms (Facebook, LinkedIn, Instagram).
• Manage approximately 18 individual posts per week.

Manage Paid Campaigns:

• Oversee and optimize accounts on Facebook Marketplace and Google Merchant Center.
• Use paid strategies to highlight key products and drive traffic for machine sales and auctions.

Collaborative Strategy Development:

• Build an editorial calendar alongside the Director of Marketing to ensure alignment with key auction priorities.
• Research machines and determine which models to highlight for maximum audience engagement.

Content Creation:

• Write compelling and engaging copy tailored to target buyer personas.
• Work closely with the design and video teams while taking ownership of the messaging and content strategy.

Ideal Candidate Profile:

To thrive in this role, you should exhibit:

1. Organization: An ability to consolidate and refine marketing efforts across 16 social media accounts effectively.
2. Detail Orientation: Strong attention to detail in planning, creating, and scheduling posts.
3. Communication Skills: A collaborative mindset to work effectively with the Director and creative teams.
4. Social Media Expertise: Proven experience with Meta Business Suite and paid campaign tools. Familiarity with Google Merchant campaigns is preferred but optional.
5. Content Craftsmanship: A knack for creating well-aligned copy that resonates with diverse audiences.

Technical Skills Required:

• Experience with paid social media campaign tools like Meta Business Suite.
• Understanding of buyer personas for platforms such as Facebook Marketplace (low-budget audience) and Google Merchant Center (higher-value audience).
• Proficiency in managing detailed content calendars and maintaining consistency across platforms.

You’ll work directly with the Director of Marketing, who will provide guidance on brand voice and overall goals. With a design and video team readily available, your main focus will be on copy development and campaign execution. This is your chance to bring creativity, focus, and strategic thinking to a fast-paced digital marketing environment.