What are the responsibilities and job description for the Search Engine Optimization Analyst position at Robert Half?
The SEO Analyst is responsible for executing SEO tactics to help grow the natural search channel while continually creating reports to analyze results and performance.
- 2-5 years of SEO specific experience - with measurable impact across both technical SEO and content focused SEO for enterprise-level e-commerce websites.
- High proficiency with Microsoft Excel (complex functions, vlookups, index/match, pivot tables).
- Strong working experience with Google Search Console, leading rank tracking tools, and technical SEO crawling solutions (DeepCrawl, Screaming Frog, and related tools).
- Data and statistical analysis experience with ability to interpret and concisely report results in presentation form.
- Extensive keyword research experience, focusing on analysis, opportunity finding, content mapping and strategic planning.
- Experience writing copy focused on increasing search traffic. • Strong understanding of digital marketing and e-commerce business models.
- Passion for crafting best in class user experiences focused on answering users search queries.
- Excellent communication and interpersonal skills. Ability to work well with others and drive strategies across multiple functional areas.
- Web development background or basic HTML, CSS, JS experience
- Amazon and/or YouTube search optimization experience
- Project Management skills (also agile/scrum)
- Experience with Adobe Analytics
Salary : $33 - $36
