What are the responsibilities and job description for the SEM Specialist position at Robert Half?
We are seeking a highly motivated and detail-oriented SEM Specialist to manage and optimize our paid search campaigns. This hands-on role is focused on driving scalable and efficient user growth through performance monitoring, campaign optimization, structured experimentation, and comprehensive reporting on key metrics. The ideal candidate will have a background in managing paid search programs, a solid understanding of critical paid marketing metrics, and the ability to work within predefined strategies and roadmaps. This is a long-term, remote contract opportunity.Responsibilities:Manage Paid Search Campaigns: Oversee the execution and day-to-day management of paid search campaigns (Google Ads, Microsoft Ads, etc.), identifying optimization strategies to achieve key performance indicators (KPIs), including CTR, CPC, CPA, and conversion rates.Analysis and Reporting: Track and analyze critical paid marketing metrics, interpret data, and communicate actionable insights to relevant stakeholders in a clear and concise manner.Experimentation: Launch new campaign experiments following a structured roadmap and timeline to test innovative strategies for user acquisition and retention.Monitoring Performance: Ensure campaigns are running smoothly, identifying and resolving technical or performance-related issues as they arise.
Salary : $30 - $33
