What are the responsibilities and job description for the Social Media Marketing Specialist position at Robert Half?
*Must be commutable to Chadds Ford, PA*
We are seeking a highly skilled and results-driven Social Media & Paid Search Specialist to lead the execution of our campaigns across multiple brands. This position requires working onsite in Chadds Ford, PA 4x a week. In this role, you will collaborate closely with cross-functional teams to create and manage effective paid advertising strategies across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others. The ideal candidate will have a strong understanding of digital marketing, excellent analytical skills, and a proven track record of driving results through paid search and social media campaigns.
Key Responsibilities:
Social Media Strategy & Execution:
- Manage paid campaigns across all major social platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.), ensuring they align with company objectives and marketing initiatives.
- Work closely with the content team to ensure that paid social ads are optimized with compelling copy, creative assets, and calls to action.
- Implement and monitor A/B testing strategies to optimize ad performance and continuously improve KPIs (engagement, click-through rate, conversion rate).
Paid Search Strategy & Management:
- Google Ads (Search, Display, YouTube) and Suggested Search campaigns, including keyword research, bidding strategies, ad copy creation, and campaign performance monitoring.
- Continuously monitor and optimize paid search campaigns to ensure maximum ROI, focusing on improving click-through rates, and conversion rates.
- Manage and allocate budgets across paid search and social media channels, ensuring effective spend.
- Conduct competitor analysis to understand market trends and identify new opportunities for campaign success.
Required Skills & Qualifications:
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- 5 years of experience in deploying paid social media and search campaigns, preferably in an agency or in-house marketing role with proficiency in platforms such as Google Ads, Facebook Business Manager, LinkedIn Ads, Twitter Ads, TikTok Ads, etc.
- Knowledge of analytics platforms like Google Analytics, Facebook Insights, and other analytics tools to drive decision-making.
- Excellent project management skills, with the ability to manage multiple campaigns simultaneously while meeting deadlines and staying within budget.
- Strong written and verbal communication skills to effectively present strategies, results, and recommendations to stakeholders.
- Google Ads and Facebook Blueprint certifications are a plus.
