What are the responsibilities and job description for the Social Media Strategist position at Robert Half?
Social Media Strategist
Industry: Fortune 500 Finance company
Location: Boston, MA (hybrid; 3-4 days onsite and 1-2 days remote)
Duration: 1-year contract
Social Strategist
The Social Strategist will assist in the development and management of cross-platform social media strategies targeting active retail investors.
Responsibilities:
- Contributing to campaign strategy development
- Leading execution and project management
- Writing post copy and ideating post creative
- Liaising with multiple agency partners for paid, organic, and influencer media efforts
- Working with traffic and compliance teams to ensure on-time delivery of assets.
Skill Requirement:
• 5 years’ experience working in social media marketing and/or at a marketing agency is required. Familiarity with investment management topics and knowledge of financial advisory marketplace a plus.
• Avid social media user with keen interest in social media marketing and trends; familiarity with building and managing campaigns on the following social media platforms: Meta, Reddit, YouTube (DV360), TikTok.
• Must be detail-oriented with strong project management, organization, and communication skills.
• Comfortable leading strategy and reporting meetings with internal and external stakeholders.
• Excellent social-first copywriting skills required. Must be willing to complete a strategy and copywriting exercise.
• Hands-on experience creating/editing social media copy and creative and experience working with web/graphic designers and other creative professionals required.
• Experience planning and implementing an influencer marketing strategy preferred.
Salary : $30 - $35
