Performance Marketing Manager, International

About the team role

As the Performance Marketing Manager, International you’ll lead the way we connect with customers to drive acquisition and engagement across our products through performance marketing channels. Though the role will have a heavy emphasis on Google, you will also be responsible for paid social and programmatic channels.

Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.

You’ll work closely with teams across marketing, creative, legal and data science to build campaigns, experiments and messaging that increases users and revenue coming from our core products and services. You have a passion for applying a quantitative approach to prioritization and problem solving. You are experienced in hands-on-keyboard channel management work and also are highly analytical with deep understanding of how to drive incremental value.

At your core, you’ll thrive in a fast-paced environment. You’ll be supported by an incredible group of engineers, analysts, content strategists, brand marketers, and product innovators to reach our common goal - to help democratize our financial system.

What you’ll do

• Scale our international marketing program, owning all performance strategy and channel management
• Develop measurement methodologies to enable us to understand channel-level incrementality and points of diminishing returns
• Partner with data science and external measurement vendors to run match market tests and lift studies to understand incremental CPAs and ROAS
• Partner with creative and legal teams to develop a rapid creative AB testing process to improve conversion rates
• Partner with product marketing teams to build appropriate funnels and user journeys for your channels
• Proactively and independently drive a growth agenda that uplevels the user acquisition and revenue driven from channels you own.

What you bring

What we offer

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