What are the responsibilities and job description for the Senior Product Marketing Manager position at Robinhood?
About the team role
As the newest member of Robinhood's Product Marketing team, you'll be at the forefront of driving customer acquisition, engagement, and retention of Robinhood’s target audience.
This role blends product positioning, optimizing user journeys for customer activation, and community management across key channels. You'll own the development marketing and campaign strategies across several product categories while encouraging a growing user community that amplifies our brand and drives organic growth.
The role is located in the office location(s) listed on this job description which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations.
What you’ll do
- Developing and implementing data-based campaign plans to improve customer and product growth. Establishing goals, target audience, and messages to improve user acquisition and engagement.
- Partner with performance, lifecycle, creative, social, communication and our marketing agency to define and implement strategic growth initiatives.
- Work with research and data teams to identify growth opportunities across multiple marketing channels and customer segments.
- Optimize the marketing funnel to increase conversion rates and maximize ROI on growth initiatives.
- Craft end-to-end marketing campaigns that build relevance and excitement for the Robinhood brand in various markets.
- Create differentiated narratives with messaging that continuously improves with user feedback, testing, and a deep understanding of our target audience.
What you bring
What we offer
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