Digital Marketing Strategist

Founded in 1973, Robinson Helicopter Company Inc., (RHC), is the preeminent manufacturer of civil rotorcraft located in Torrance, California. Robinson has built its reputation on a 50-year history of commitment to providing affordable and quality aircraft with a wide range of applications. We have a strong engineering team; almost 85% of our manufacturing processes, including production of parts and assembly, are done in our Torrance location. We also offer comprehensive overhaul services while rapidly responding to customers’ needs; to keep their aircraft flying. Our commitment to our vision of keeping our customers flying has earned RHC a variety of recognition from our customers.

Robinson is an engineering focused organization that provides challenging and exciting opportunities to contribute to the future of vertical flight.

JOB SUMMARY:

This role is a key driver for RHC’s digital marketing efforts, collaborating across sales, marketing, and communications. This role is responsible for maintaining the company’s digital presence and crafting engaging written and visual content that drives the company’s marketing goals, including increased engagement across digital and social platforms, brand affinity, and community engagement.

POSITION RESPONSIBILITIES:

The Digital Marketing Specialist at Robinson Helicopter Company will drive the company's digital presence and engagement by developing and executing comprehensive online marketing strategies. This role encompasses managing social media platforms, creating and implementing email marketing campaigns, and producing engaging content across various digital channels. The specialist will analyze and report campaign performance, collaborate with leadership to align marketing efforts with business goals, and ensure consistent brand messaging, requiring a blend of creative, analytical, and technical skills within the unique context of the helicopter industry.

POSITION RESPONSIBILITIES:

The Digital Marketing Specialist at Robinson Helicopter Company will drive the company's digital presence and engagement by developing and executing comprehensive online marketing strategies. This role encompasses managing social media platforms, creating and implementing email marketing campaigns, and producing engaging content across various digital channels. The specialist will analyze and report campaign performance, collaborate with leadership to align marketing efforts with business goals, and ensure consistent brand messaging, requiring a blend of creative, analytical, and technical skills within the unique context of the helicopter industry.

Key Responsibilities:

• Strategic Digital Marketing:

  • Develop and implement organic and paid digital marketing campaigns to promote Robinson Helicopter Company's products, services, and brand initiatives.

  • Plan and execute marketing campaigns for new product launches, events, and company announcements.

  • Analyze campaign performance using metrics and optimize strategies based on data-driven insights.

• Social Media Management:

  • Create and manage engaging content for platforms like LinkedIn, Instagram, X, YouTube, Facebook and other relevant aviation-focused platforms.

  • Ensure consistent brand messaging and visual identity across all social media and other digital channels.

  • Develop and implement video/reel strategies to showcase Robinson Helicopter Company's products and expertise.

• Email Marketing:

  • Design and execute email marketing campaigns to nurture leads, support brand image through engaging visuals, and communicate company updates.

  • Manage email lists, segment audiences, and analyze email campaign performance.

  • Utilize CRM-based email marketing platforms.

• Content Creation & Coordination:

  • Develop a comprehensive content strategy and calendar to support marketing objectives.

  • Create compelling and brand-consistent content for various digital platforms.

  • Repurpose content to maximize reach and engagement across different channels.

• Collaboration & Reporting:

  • Work closely with leadership to align digital marketing strategies with overall business goals.

  • Provide regular reports and analysis on digital marketing performance.

  • Work with all departments to ensure marketing consistency.

Qualifications:

• Bachelor’s degree in marketing, Communications, or a related field.

• 5 years of experience in digital marketing, social media management, or content creation.

• Excellent written and verbal communication skills with the ability to tailor actionable messaging to diverse audiences.

• Expertise in digital marketing, including advertising and marketing content creation, video production/editing, and social media management.

• Proven ability to develop and execute effective organic and paid social media strategies.

• Strong analytical and problem-solving skills with a data-driven approach to campaign optimization.

• Juggle multiple projects with finesse, prioritizing tasks, managing deadlines, and ensuring seamless campaign execution.

• Adaptable and flexible in a team environment, adjusting to changing circumstances and priorities as needed.

• Proficiency in design tools such as Canva, Photoshop, Adobe Creative Suite, iMovie, Uniqode, Canva and Squarespace

• Proven ability to develop and execute effective organic and paid social media strategies from concept to execution.

• Proficiency in Google Analytics and other relevant digital marketing tools.

• Self-motivated, organized, and able to work independently.

• Interest in aviation and the helicopter industry is a significant plus.

Preferred but not required:

• Experience with marketing analytics and social media analytics tools.

• Knowledge of the aviation, mobility, or manufacturing industry.

• Bilingual in English and Spanish

What can a career at RHC offer you?

We offer our teams members opportunities for professional development, training, and learning. Our performance management system is structured to provide opportunities for career focused development. Our career development is supported with a great tuition reimbursement program.

Compensation & Benefits:

Robinson Helicopter Company offers salary increases twice a year. We offer comprehensive group health plans including medical EPO, PPO and High Deductible Health Plans with Health Savings Account, dental, vision and other supplemental plans which begin on the day you begin employment with RHC. Our Supplemental Plans include Voluntary Life Insurance, and Pet Insurance. RHC offers a competitive 401k Plan.

If you meet the qualifications and are passionate about quality assurance in manufacturing, and your career goals include working with a dynamic team with exciting products such as helicopters, why not apply; give yourself a chance to speak with our team. Robinson Helicopter Company is known in the industry for its exceptional efficiency in the production and assembly of helicopters. We encourage you to apply for this exciting opportunity!

Robinson Helicopter Company is an Equal Opportunity Employer.