What are the responsibilities and job description for the Head of Consumer Product Marketing position at Roblox?
Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.
At Roblox, we're building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We're on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.
A career at Roblox means you'll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.
We are looking for a Head of Consumer Product Marketing to partner closely with our Roblox User and Discovery groups. For the User group, you will own the go to market for critical initiatives, collaborating cross-functionally to deliver impactful products that promote connection, communication, co-experience (joining together) and content sharing. For the Discovery group, our vision is for every user to discover the next best action and that every creation connects to the right audience. Our Discovery systems leverage real time signals, advanced machine learning techniques and user interface/experience changes to compel users to join the right experiences. You'll help drive the go to market strategy across notable Roblox product surfaces, including Home, Charts, and Search.
You will report to the Sr Director, Head of Product Marketing. This role is located at our headquarters in San Mateo, California. #LI-Hybrid
You will:
- Lead a team driving the marketing strategy, messaging, positioning, and channel planning for critical, complex and trailblazing areas of investment across our User and Discovery Group products.
- Develop compelling, evergreen content that educates users and all partners (developers, creators, brands, influencers, etc.) on the product experience that drives usage and engagement.
- Anticipate movement within our competitive space and users to predict market trends and product needs.
- Cultivate deep cross-collaboration between Product, Engineering, Marketing, Comms, Partnerships, and Developer teams. Become a trusted advisor to these departments. Ability to drive alignment with leadership on compelling strategies and sensitive topics.
- Effectively communicate product details internally and externally. The goal is to make sure that all internal partners are fully up-to-speed on launch details and external partners have a smooth onboarding on any changes to their experience.
- Liaise with Product Management to support the vision for our roadmap through the eyes of our key audiences, users and developers.
- Collect and communicate compelling feedback to fuel consistent improvement to existing products and communication.
- Report to the Sr. Director, Head of Product Marketing.
You have:
- 10 years of product marketing experience preferably with a leading global platform (content, social, marketplace etc).
- Experience leading omnichannel product marketing strategies.
- Proficiency in messaging, positioning and marketing/content strategy.
- Track record of driving cross-functional alignment and working closely with product stakeholders at all levels.
- Effective being hands-on with individual projects and proven track record to lead multiple priorities simultaneously.
- Proven experience delivering results in a fast-paced and multifaceted business environment.
- Skills in delivering presentations, providing recommendations, and influencing decision-making at the executive level.
- High attention to detail including precise and effective communications.
- Managing experience providing strategic guidance, clear performance metrics, and professional development opportunities for team members.
- Familiarity navigating safety and regulatory landscapes, as well as handling perceived risks with suitable product and messaging solutions.
Roles that are based in our San Mateo, CA Headquarters are in-office Tuesday, Wednesday, and Thursday, with optional in-office on Monday and Friday (unless otherwise noted).
You'll Love:
- Industry-leading compensation package
- Excellent medical, dental, and vision coverage
- A rewarding 401k program
- Flexible vacation policy (varies by exemption status)
- Roflex - Flexible and supportive work policy
- Roblox Admin badge for your avatar
- At Roblox HQ:
- Free catered lunches five times a week and several fully stocked kitchens with unlimited snacks
- Onsite fitness center and fitness program credit
- Annual CalTrain Go Pass
Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations for all candidates during the interview process.
