Product Marketing Manager, Ads & Brands

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences- all created by our global community of developers and creators. At Roblox, we're building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device.We're on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you'll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.Roblox is the leading immersive platform that creates unparalleled opportunities for brands and developers to connect with a massive global audience. We are looking for a Product Marketing Manager to lead at the intersection of our Product Management and Brand Partnerships teams. Roblox's Brand Partnerships Team drives innovation, growth and revenue for the company by partnering closely with top global brands and IP holders. In this role, you'll unlock opportunities for our brands to foster brand affinity, engagement, and loyalty through our products and with your customer and product expertise. Role is based in our San Mateo, CA office (days in-office, Tuesday-Thursday) #LI-HybridYou Will : Develop compelling, evergreen product content that educates and inspires brands to activate and advertise on our platform across our business-focused channels, sales enablement materials and industry events.Create comprehensive marketing plans from the strategy to tactics that are aligned with business objectives and that allow us to reach brands at scale leveraging key product moments at industry events and through our owned and earned channels.Stay on the pulse of the marketing and advertising industry and nurture and develop our marketing and advertising industry partnerships. Track, analyze, and report on marketing campaigns and content performance, providing insights and recommendations for optimization.Foster deep cross-collaboration between Brand Partnerships, Engineering, Product Management, Product Marketing, Integrated Marketing, Communications, Events and Creative teams. Become a trusted advisor to these teams.Report to Head of Product Marketing, Business GrowthYou Have : 6 years product and / or business marketing experience with a global technology platform, with a preference for experience in advertising, commerce, sales or sales enablement.Proficiency in messaging, positioning and marketing / content strategy.Experience leading omnichannel marketing strategies.Experience driving deep internal partnerships, cross-functional alignment and working with stakeholders at all levels.Collaborative, perpetually curious with an extremely high-level of brand and customer focus.Ability to identify gaps and opportunities and influence relevant teams and executive leadership to reach resolution.Experience presenting at all levels of the organization, including executive leadership.Passionate about supporting new business models and building an advertising business.For roles that are based at our headquarters in San Mateo, CA : The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits.Annual Salary Range$168,980-$212,870 USDRoles that are based in our San Mateo, CA Headquarters are in-office Tuesday, Wednesday, and Thursday, with optional in-office on Monday and Friday (unless otherwise noted).You'll Love : Industry-leading compensation packageExcellent medical, dental, and vision coverageA rewarding 401k programFlexible vacation policy (varies by exemption status)Roflex - Flexible and supportive work policy Roblox Admin badge for your avatarAt Roblox HQ : Free catered lunches five times a week and several fully stocked kitchens with unlimited snacksOnsite fitness center and fitness program creditAnnual CalTrain Go PassRoblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations for all candidates during the interview process.

Salary : $168,980 - $212,870