Manager Marketing & Digital Media - Rochester

Summary

The Manager of Marketing & Digital Media will be responsible for overseeing the management and execution of the Rochester Americans marketing and digital media needs.  This incumbent will help develop marketing and digital strategies that aid in driving business growth and establishing a strong brand identity in the community. This position will work in lockstep with all departments of the organization to develop and execute marketing campaigns that support all facets of the business, ultimately acquiring fans and driving ticket sales, sponsorship, and ancillary revenue.  This role requires a strategic individual who can collaborate effectively across departments, as well as facilitate the use of data and technology to grow a robust and diverse fan database. This position will report into the VP of Business Operations.

 Compensation

This role is exempt and pays between $60,405.80 - $67,932. Note: Wages will be determined based on factors such as candidate experience, qualifications, skill set and internal equity.

Duties & Responsibilities

• Aid in the development of marketing strategies to oversee, develop, and employ various marketing initiatives, campaigns, and branding efforts to achieve short and long-term goals for the organization.
• Oversee the execution of marketing and advertising plans for the regular season and post-season, team events, ticket and community campaigns, implementing traditional and non-traditional media including managing and overseeing media buying, negotiations and promotions.
• Direct and manage marketing and digital media team, by providing mentorship, guidance, and training to aid in the development of the marketing staff by providing information, educational opportunities, experiential growth opportunities, and support.
• Manage execution of league marketing initiatives at the club level.
• Oversee the development of creative assets for all digital and media platforms.
• Maintain an all-inclusive email marketing production and editorial calendar.
• Optimize email campaigns, including key aspects such as offers, lists, messaging, and dynamic content.
• Oversee social media strategies including the day-to-day management and execution of our content calendar offering guidance on emerging social media trends, tools, and technologies. Maintain a global content calendar for reference and use by all departments.
• Manage and execute the generation of unique, impactful, and engaging content for the brand, including photography, video, live stories, and copy for all digital and social media platforms.
• Generate creative and compelling subject lines to increase engagement rates on all digital and social media platforms.
• Assist with supporting on-site and off-site community events.
• Work in collaboration with the business development department to integrate partner brands, support activations and coordinate digital sponsor elements as part of global marketing strategy.
• Monitor web and mobile app platforms to ensure all organizational requirements are applied properly, including but not limited to sponsorship activations.
• Assist with website development and functionality from a marketing perspective.
• Manage and oversee the budget for the marketing department.
• Conduct on-going research of other professional sports leagues/teams ticket and marketing, partner promotions and general marketing activity.
• Work cross-departmentally and help support grass-roots marketing efforts and events in collaboration with others in a manner that creates strategic measures to enhance the goals of all departments.
• Partner with other departments to ensure consistent messaging, planning and communication.
• Ensure digital updates and email campaign elements are approved and delivered in acceptable timeframes.
• Provide proofing and editing support for marketing and digital media materials.
• Frequently check digital assets for errors; grammatical mistakes, broken links and technical problems.
• Oversee and execute all marketing game night responsibilities, including but not limited to; special theme night/giveaways, tabling for activations and other marketing initiatives.
• Monitor performance and continuously seek and test new ways to drive effectiveness and improved marketing outcomes.
  • Perform detailed feature and functionality audits across all digital and social platforms.
  • Communicate results and their importance to department managers and VP of Business Operations.
• Maintain the upmost confidentiality.
• Other duties as assigned by VP of Business Operations.

Minimum Qualifications for the Position:

• Bachelor’s degree required with preferred areas of study including marketing, business or sports management
• 3-5 years’ experience in marketing, corporate sponsorship, media, or advertising
• 2-3 years’ experience in managing, coaching and developing direct reports
• Skilled in Microsoft Office suite
• Proficient in Social Media platforms such as Twitter, Facebook, Instagram, etc.
• Working knowledge of Photoshop and HTML
• Knowledge of media buying, negotiating, and documenting agreements
• Additional skills in graphic design, photography, copywriting, and sports industry are a plus
• Ability to work non-traditional hours including evenings, weekends, and holidays as needed

Critical Competencies

• Ability to thrive in highly visible, high-pressure environment
• Strong attention to detail, grammar and proofreading skills
• Effective written and oral communication skills
• Strong interpersonal skills with the ability to create and foster relationships
• Must be dependable, willing to take initiative and adapt to a variety of situations
• Possess strong time management, organizational and problem-solving skills
• Passionate about customer service
• Ability to work independently and in a group setting
• Ability to handle multiple projects and tasks simultaneously
• Have a critical eye and creative scope

Benefits & Incentives

We offer generous benefits and incentives, including but not limited to:

• Medical Plans: Comprehensive and affordable medical plans; supplemental vision care, dental care, life insurance coverage, fully paid, short and long-term disability and life insurance coverage.
• Investments: 401(k) with employer matching; annual discretionary defined employer contributions
• Paid Time Off:  Paid Volunteer Days
• Sabres Experience: (up to 4) Comp tickets to Buffalo Sabres, Buffalo Bandits, Rochester Americans when available
• Wellness: Annual Health & Wellness fair, monthly wellness initiatives including but not limited to lunch & learns, fitness classes and challenges.
• Sabres Family: many annual social events for employees and their families to enjoy, including various holiday parties and activities. DEI committee with annual initiatives, ERG (Employee Resource Groups), Community Volunteer opportunities and more.

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Rochester Hockey, LLC is an Equal Opportunity Employer

Salary : $60,406 - $67,932