Assistant Director of Creative and Communications

Assistant Director of Creative and Communications
9612BR
Diversity and Inclusion
Diversity and Inclusion

Job Summary
Join Our Team! Assistant Director of Creative & Communications - Division of Diversity & Inclusion
Are you a visionary storyteller with a passion for impactful design and inclusive communication? The Division of Diversity & Inclusion is looking for a creative powerhouse to bring our mission to life across digital, print, and social platforms!
Reporting to the Executive Director of Marketing & Operations, the Assistant Director of Creative & Communications is the driving force behind our brand. In this dynamic role, you'll lead the development of compelling visual content, oversee the division's marketing and communications strategy, and ensure our message resonates with diverse audiences.
You'll take the lead on:

• Designing bold, high-quality graphics and visual materials that reflect our values
• Managing and producing digital and print assets, including our website, newsletters, reports, and event collateral
• Establishing consistent communication standards and executing strategic marketing plans
• Leveraging data to maximize the impact of our social media presence

If you're ready to make a difference through design and storytelling, and thrive in a fast-paced, purpose-driven environment-this is your opportunity to shine.


Job Responsibilities:
Design:

• Design and develop marketing collateral for departments, program and events, which include print, digital, email, and other platforms of distribution.
• Establish, implement and evolve brand guidelines for the division that coincide with university standards of practice based on the guidelines from the division of Marketing & Communications.
• Design advertisements and advertorials for sponsorship and national publications
• Serve as contact for the division on production, coordination and ordering of collateral and promotional materials. Works with vendors on obtaining quotes and supplying correct files for production.
• Develop and collect visuals to enhance the content for the division's monthly newsletter (September through May)
• Construct the monthly web-based division newsletter
• Develop and collect visuals to construct the design of the Division for Diversity & Inclusions Annual Report (Tiger Imprint Showcase) using a web-based platform.
• Develop and create videos and presentations for signature events
• Photograph events and projects for use in collateral or marketing material. Maintain photo collection and design file archives.
• Work with various division members using tools like Canva to ensure consistency with any decentralized creative efforts.

Communication:

• Serve as the contact for the Division's websites to maintain and update all aspects of the websites and its respective areas: including editing, photo selection, management and web asset management.
• Produce and implement division communication standards and guidelines. Build emails for divisional communications based on regulations for email standards while utilizing various web-based email communication platforms.
• Develop and implement integrated communication plans for divisional events, programs and initiatives.
• Analyze areas of improvement and effectiveness for overall communications strategy to ensure consistency and that reflects the organization's strategic vision.

Social Media:

• Develop division social media strategy in line with direction of university level social media for implementation through our platforms.
• Utilize social media management platform to schedule, post and analyze social media efforts.
• Create and implement new content and re-post content and schedule work for digital communications, publications, emails, and marketing materials to drive exposure, influence, and engagement.
• Work with the departments to develop and implement social media communication and outreach plans.
• Ensure all brand guidelines are maintained across divisional social media platforms
• Review goals that are established based on strategic direction and measures success based on social media analytics.

Required Qualifications:
Education/Experience

• Bachelor's degree in graphic design or similar field
• A minimum of 3-5 years of relevant professional experience in marketing and communications
• A minimum of 3-5 years' experience in creative design

Skills

• Ability to handle requests with short turnaround times; requiring someone with advanced skills to quickly and properly produce designs that are ready for on-screen, commercially printed, and/or by-hand production.
• Demonstrated computer and software skills including Mac platform, Adobe Creative suite (Advanced), Microsoft Office, Brandwatch, , Web Programming Languages (drupal) and basic knowledge of HTML.
• Comprehensive knowledge and experience with social media platforms that include X, Facebook, LinkedIn, Instagram and social media analytics.
• Experience executing social media strategy and managing marketing campaigns
• Articulate, conscientious, and willing to work as part of a team as well as independently
• Strong organizational skills.
• Accuracy and attention to detail.
• Skilled at organizing projects, handling multiple tasks simultaneously, meeting deadlines.
• Outstanding interpersonal and communication skills.
• The ability to consider alternative and diverse perspectives, to communicate effectively both orally and in writing, remain poised under all circumstances, and to interact effectively with people in a positive manner that engenders confidence and trust.
• Demonstrated ability to work collegially and collaboratively with diverse internal and external constituencies.

Preferred Qualifications:

• Master's Degree
• Knowledge of RIT and/or Higher Education is a plus
• Photography skills is a strong plus
• Previous experience in higher education creative

Department/College Description
The Division of Diversity & Inclusion works collaboratively with academic and administrative units to provide a holistic range of services that enhance access and success for historically underrepresented students, faculty and staff, support education and scholarship, and ensure a welcoming, inclusive, vibrant and accessible environment for everyone.

Minimum Qualifications
Education/Experience

• Bachelor's degree in graphic design or similar field
• A minimum of 3-5 years of relevant professional experience in marketing and communications
• A minimum of 3-5 years' experience in creative design

Skills

• Ability to handle requests with short turnaround times; requiring someone with advanced skills to quickly and properly produce designs that are ready for on-screen, commercially printed, and/or by-hand production.
• Demonstrated computer and software skills including Mac platform, Adobe Creative suite (Advanced), Microsoft Office, Brandwatch, , Web Programming Languages (drupal) and basic knowledge of HTML.
• Comprehensive knowledge and experience with social media platforms that include X, Facebook, LinkedIn, Instagram and social media analytics.
• Experience executing social media strategy and managing marketing campaigns
• Articulate, conscientious, and willing to work as part of a team as well as independently
• Strong organizational skills.
• Accuracy and attention to detail.
• Skilled at organizing projects, handling multiple tasks simultaneously, meeting deadlines.
• Outstanding interpersonal and communication skills.
• The ability to consider alternative and diverse perspectives, to communicate effectively both orally and in writing, remain poised under all circumstances, and to interact effectively with people in a positive manner that engenders confidence and trust.
• Demonstrated ability to work collegially and collaboratively with diverse internal and external constituencies.

Professional Area:
Employment Category: Fulltime
Staff Job Function: Wage Band: $41600 - $69700
Hourly/Salary Minimum: $41600
Hourly/Salary Maximum: $69700

How to Apply
In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff. Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.

The direct link to this posting can be found here: https://sjobs.brassring.com/

Additional Details

Rochester Institute of Technology, the 10th largest private university in the U.S., is among the worlds leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the "Great Colleges to Work For." RIT is a National Science Foundation ADVANCE Institutional Transformation site, and is responsive to the needs of dual-career couples through the Upstate NY Higher Education Recruitment Consortium. For more information, visit www.rit.edu/overview/rankings-and-recognition and www.rit.edu.

As a member of the RIT community employees receive a well-balanced benefits package that offers a variety of choices and access to additional employment advantages. These benefits, combined with an employees pay, provide a total compensation package that can be tailored to meet your needs. More on RITs Benefits, Health & Wellness program can be found at: https://www.rit.edu/fa/humanresources/content/benefits-health-and-wellness

RIT does not discriminate. RIT is an equal opportunity employer that promotes and values diversity, pluralism, and inclusion. For more information or inquiries, please visit RIT/TitleIX or the U.S. Department of Education at ED.Gov

Hourly/Salary Minimum: 41600
Hourly/Salary Maximum:69700

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