Marketing and Communications Director

SUMMARY

To serve the vision of Rock City Church by playing a vital role in expanding the reach of Rock City Church and deepening the engagement of our attendees. Leading high-impact marketing initiatives, develop compelling messaging, and oversee cross-platform communication strategies that inspire action, tell stories of life change, and ultimately help make Heaven full.

GENERAL DUTIES

CAMPAIGN MANAGEMENT

• Lead multi-channel marketing campaign execution from strategy through performance reporting
• Own and manage the full campaign calendar: budgeting, message crafting, deliverable scope, vendor/contractor
• Utilize AI to its fullest capacity to ensure maximum productivity, creativity and results

STRATEGIC MARKETING

• Maintain and evolve Rock City’s brand across all platforms
• Develop messaging that aligns with vision, values, tone and visual identity
• Oversee social media team – working with social media directors, coordinators and volunteers to expand reach, engagement and impact across all social platforms and handles
• Own the development and documentation of marketing SOP’s and internal systems for clarity and scale
• Oversee tv relationships and speak into programing for maximum effectiveness
• Oversee external vendors and marketing partners to ensure brand compliance

INTERNAL COMMUNICATIONS

• Oversee internal communication strategies for key areas: Beyond Our Walls Impact, Legacy, Annual and seasonal central areas of Focus, Annual and Monthly Reports
• Collaborate with leaders to craft and execute strategic internal communications that move attendees through Rock City’s next steps
• Create Key Messages to ensure alignment across the organization
• Serve as Chief Storyteller – capturing and equipping leaders with stories of life change at Rock City

WEBSITE & APP

• Oversee web and app strategy in partnership with internal stakeholders and external vendors
• Provide weekly updates and ensure alignment with ongoing campaigns and initiatives

EMAIL & TEXT COMMUNICATIONS

• Lead the strategy and execution of email marketing, including drafting and scheduling central emails
• Oversee central text communication strategy for timely and effective messaging

CREATIVE COLLABORATION

• Partner with creative and worship team to ensure message cohesion and visual alignment
• Work closely with department directors to ensure excellence and impact in all promotional efforts
• Provide creative input on key content and marketing elements

SKILLS/EXPERIENCE

EDUCATION & EXPERIENCE

• Bachelor’s degree in marketing, Communications, Public Relations, or a related field
• Minimum of 5–7 years of professional experience in marketing, communications, or brand leadership, with at least 3 years in a senior or supervisory role
• Demonstrated success leading marketing efforts in a fast-paced, high-capacity environment; experience in a church, agency, or mission-driven organization preferred

SOCIAL MEDIA & DIGITAL STRATEGY

• Deep understanding of social media strategy, trends, and analytics, with proven experience growing and engaging audiences across platforms
• Skilled in overseeing multi-platform social campaigns—from content planning and creation to performance tracking and optimization
• Experience managing social teams, including staff and volunteers

AI & MARKETING INNOVATION

• Proficiency in utilizing AI-powered tools for content creation, productivity, audience insights, and campaign optimization
• Forward-thinking mindset with a desire to stay ahead of marketing trends and emerging technologies

LEADERSHIP & STRATEGIC PLANNING

• Strong leadership presence with the ability to cast vision, lead teams, and execute large-scale campaigns with excellence
• Experience managing external vendors, creatives, and contractors
• Comfortable setting goals, KPIs, and using data to guide decision-making

COMMUNICATIONS & COLLABORATION

• Excellent communicator—both written and verbal—with the ability to adapt messaging to fit various audiences
• Highly collaborative and flexible; thrives in team-oriented environments
• Ability to manage multiple projects with tight deadlines and a high attention to detail

SPIRITUAL & CULTURAL ALIGNMENT

• Active and growing relationship with Jesus Christ
• Fully aligned with the vision, values, and beliefs of Rock City Church
• Active participation in Rock City Church or your current church (we look for a lifestyle of inviting people to church, volunteering, generosity, and prioritizing community). Upon hiring, it is our expectation that you and your family (if applicable) make Rock City your home church
• Passionate about reaching people for Christ and committed to using communication to make Heaven full

OTHER INFORMATION

• Status: Full-time, exempt
• Schedule: Monday-Friday