Marketing and Communications Specialist

Job Summary: The Marketing and Communications Specialist will play a critical role in shaping the organization's public image and strengthening its connection with the community. By effectively managing communications across various platforms, this role ensures that key messages reach the intended audiences with clarity and impact. Under the leadership of the district’s public information officer, the marketing and communications specialist will deliver rich content and execute comprehensive marketing and communication strategies to advance the public’s awareness of the high-quality services provided by the district.

Key Responsibilities:

• Public Relations:
• Develop and implement public relations strategies to promote the organization's brand and initiatives.
• Support editing press releases, media statements, and other PR materials.
• Build and maintain relationships with media outlets and manage media inquiries.

• Video Streaming and Audio-Visual User-Experience Support:
• Assist with coordinating live streaming of events, webinars, and other digital content.
• Create, edit, and produce video content for promotional and informational purposes.
• Partner with the technology support team to ensure a seamless user experience.

• FOIA Requests:
• Coordinate the response to Freedom of Information Act (FOIA) requests promptly and accurately under the supervision of the Public Information Officer (PIO).
• Ensure compliance with all legal and regulatory requirements related to FOIA.
• Maintain records of all FOIA requests and responses.

• Website Management:
• Partner with schools and departments to design, update, and maintain the organization’s website, ensuring content is current, relevant, and engaging.
• Monitor website analytics to track performance and suggest improvements.
• Optimize the website for SEO and ensure a seamless user experience.
• Social Media Design and Management:
• Develop and execute social media strategies to enhance the organization’s online presence.
• Create engaging content, including graphics, videos, and written posts.
• Monitor social media channels, respond to inquiries, and engage with the audience.
• Analyze social media performance and adjust strategies accordingly.

• Partnership and Subject Matter Expertise (SME) Consultation Services:
• Coordinate the development of large-scale communication efforts in collaboration with various schools and departments.
• Ensure consistent messaging and branding across all district communications.
• Provide direct support to webmasters and other school-based personnel.
• Develop and implement marketing and communications plans in collaboration with district departments.

Required Skills and Qualifications

Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, Education, or a related field.
• Proven experience in marketing, communications, and public relations.
• Proficiency in video editing software, audio-visual equipment, and live streaming platforms.
• Strong knowledge of website management, including experience with CMS (Content Management Systems) and SEO.
• Excellent design skills with proficiency in graphic design software (e.g., Adobe Creative Suite).
• Demonstrated ability to manage social media platforms and create compelling content.
• Strong written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Leadership Competencies 

• PLANFUL 

Invests time in planning, discovery, and reflection. Engages in active mindfulness to identify and adjust mental shortcuts. Seeks out the perspectives and experiences of others to test assumptions. Proactively anticipates and plans for the reactions of others, multiple outcomes, potential issues, and trends. 

• DECISION MAKING AND PROBLEM-SOLVING 

Simplifies complex problems using critical thinking to evaluate issues, gather information, incorporate multiple perspectives, understand causes, and identify best-possible solutions. Invests time in planning, discovery, and reflection to drive better decisions and more efficient implementations. Adopts an audience-centric approach, understanding the audience's needs and incorporating them, as appropriate, into the decision. 

• LEARNING FOCUSED 

Continuously seeks opportunities to learn, displays curiosity, demonstrates an ability to operate in uncertainty, questions the applicability of past approaches in the current environment, owns growth, persists when faced with obstacles, and embraces failure and mistakes as a learning opportunity by being open to feedback and constructive criticism. 

• EMOTIONALLY INTELLIGENT 

Demonstrates self-awareness in identifying their emotions, understanding triggers, and choosing their behavior. Recognizes when their own biases may be impacting their decisions. Seeks understanding and empathizing with others' emotions, needs, and perspectives to guide their interactions. 

• DATA LITERATE 

Leverages multiple data sources to challenge assumptions and make data-informed decisions by identifying, analyzing, and interpreting qualitative and quantitative data to develop insights based on an understanding of organizational context, and uses data to tell a story and influence key players. 

• ACCOUNTABLE 

Takes ownership of positive or negative outcomes without blaming others within the team or cross-functionally recognizing when they are not approaching a situation with accountability but instead with a blame mindset. Takes accountability for assigned tasks and executes on deliverables promptly. 

Preferred Qualifications:

• Experience in a non-profit or educational organization.
• Familiarity with analytics tools like Google Analytics and social media insights.
• Knowledge of HTML, CSS, and basic web development principles.

Working Conditions:

• This position may require occasional evening or weekend work for events or live streaming.
• Ability to travel as needed for off-site events and activities.

The Marketing and Communications Specialist will be pivotal in enhancing the organization's communication efforts, ensuring cohesive messaging across all platforms, and engaging with the community effectively.

Salary Range:  Specialist

Length of Contract: 240 days/8 hours per day

Starting Date: 2024-2025 School Year

College transcripts, three references, and a copy of appropriate credentials should also be submitted during the application process.

Prior to employment, the District will request a criminal record history check for past actions of crimes.  For this reason, information about date of birth, gender, and race is requested as a part of the application process.

The district reserves the right to make changes to the job posting/description as necessary to meet the district’s needs.

Experience

Job-related experience with increasing levels of responsibility is desired.

Education

Targeted, job-related education with study in job-related areas.

Required Testing                                                         

Pre-employment TB Test                                          

Continuing Educ. / Training                                     

None Specified                                                  

FLSA Status                                                                  

Exempt

Certificates & Licenses

Valid Driver’s License & Evidence of Insurance

Clearances

Background Clearance

Salary Grade

Specialist