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Rocket Alumni Solutions Inc. is hiring: Paid Advertising Specialist arrow_right_

Rocket Alumni Solutions Inc.
Boston, MA Full Time
POSTED ON 2/16/2025
AVAILABLE BEFORE 5/7/2025

Rocket Alumni Solutions provides web-based touchscreen software for community recognition.

Goal : Impact student outcomes at scale.

Clients : 600 high schools and colleges.

Who : A highly motivated team of doers looking to make a large impact.

Ideal candidates are looking to make an immediate impact, rapidly learn, and grow with the business.

We are seeking top-performing individuals who can demonstrate they have been the top performer in their previous roles through provided metrics or portfolios.

Paid Advertising Specialist

Location : TBD

Department : Marketing

Type : Full-time

Salary : $70K

Job Description

Posted on : January 24, 2025

About Rocket Alumni Solutions

At Rocket Alumni Solutions, we build interactive recognition platforms that drive engagement for schools, clubs, nonprofits, and beyond. Our ARR has soared to $2.4M and we’re aiming for $5M by 2025. We are looking for a performance-focused Paid Advertising Specialist to help us expand our inbound pipeline through strategic, data-driven campaigns.

Role Overview

As the Paid Advertising Specialist, you will manage and optimize multi-channel ad campaigns (Google, Meta, LinkedIn, Pinterest, etc.) to generate qualified leads. You will collaborate with Marketing and Sales to develop high-impact funnels and rigorously analyze campaign performance to maximize ROI.

Key Responsibilities :

  • Strategize, launch, and optimize paid campaigns to drive demo bookings
  • Conduct A / B testing for creative, audience targeting, and landing pages
  • Track and report on key KPIs (CAC, CPL, CTR, conversion rates)
  • Identify new advertising channels and growth opportunities
  • Partner with Marketing for cohesive messaging and campaign consistency

Requirements

  • 3 years hands-on experience in PPC / paid digital marketing (Google, Facebook, LinkedIn, etc.)
  • Solid understanding of analytics tools (Google Analytics, HubSpot, etc.)
  • Demonstrable success scaling campaigns on tight budgets
  • Ability to interpret data to continually improve performance
  • Strong collaboration and communication skills in a fast-paced environment
  • To Apply

    Please email chase@rocketalumnisolutions.com and maddy@rocketalumnisolutions.com with :

  • Your portfolio or examples of past campaigns (including KPIs)
  • Past achievements in lowering CAC or boosting ROI
  • Any relevant startup or fast-growth environment experience
  • We look forward to hearing how you can help us supercharge our paid advertising efforts!

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    Salary : $70,000

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