Digital Advertising (PPC) Strategist

Who We Are Looking For

Note: this role is currently open to candidates based in the United States who do not need visa sponsorship.

As an ideal candidate, you are an experienced professional in the world of digital paid media. You have tangible, quantifiable experience running omnichannel campaigns across paid search and paid social platforms, from strategy to execution. You are intrinsically driven for success and hold yourself to a high standard, which manifests in high autonomy and self-management.

Communication is a strong point for you, whether in an email, slide deck, or Zoom call with clients. You make the complicated seem simple, and turn complex topics into clear action steps. This results in high client trust, not only in your results, but also in your strategic thinking and foresight.

You don't fear failure, because you research and consider options before executing, and you know that learning requires taking risks. When things don't go as planned, you are the first to take accountability. You are open-minded and driven to learn as much as you can, regardless of whether it aligns with your existing assumptions.

Objective

The Strategist leads client engagements to successful outcomes, resulting in long-term client retention and scope expansion, as well as referrals to new business.

The Strategist’s main KPI is Managed Revenue, defined as the revenue paid to Rocket Clicks by clients for Digital Advertising services, shared among the participating team members.

Responsibilities & Processes

Account Strategy (60%)

• Platform and channel selection
• Media mix budget planning
• Cross-service opportunity analysis
• Performance analysis
• Experiment ideation and prioritization

Client Relationship (20%)

• Lead regular communications (email, video)
• Organize and present Quarterly Business Reviews

Team Contribution (10%)

• Delegate and give feedback to rising Analysts
• Contribute to team playbook improvements
• Audit other client accounts, prospect accounts

Personal Development (10%)

• Seek out new trends, information, and industry insights
• Self-teach new tactical skills and emerging channels
• Participate with Manager on growth plan and coaching

Competencies

• Problem Solving
  • Uses rigorous logic and methods to solve difficult problems with effective solutions
  • Looks beyond the obvious and doesn’t stop at the first answer
  • Probes all fruitful sources for answers
  • Can see hidden problems
  • Is excellent at honest analysis
• Presentation Skills
  • Effective in formal presentation settings, regardless of group size and seniority
  • Can speak both to prepared data and focal points as well as controversial or in-the-moment topics
  • Commands attention and can manage group process during the presentation
  • “Reads the room” when something isn’t working and changes tactics
• Strategic Agility
  • Anticipate future consequences and trends accurately; is future oriented
  • Articulately paints credible visions of possibilities and likelihoods
  • Can create competitive and breakthrough strategies and plans
  • Visualizes entire marketing funnel and how owned and supported tactics work together
• Customer Focus
  • Emphasizes understanding and meeting expectations/requirements of clients
  • Acts with client in mind 
  • Establishes and maintains effective relationships with clients, gaining their trust and respect
  • Strive to understand the client’s business, industry, competitive landscape
• Prioritization & Planning
  • Identifies the most important priorities, and concentrates efforts of self and others  on these
  • Can quickly sense what will help or hinder accomplishing a goal
  • Sets objectives and goals, and breaks down process steps to achieve them
• Functional/Technical Skills
  • Facebook Ads (Lead Ads, Pixel & Events, Dynamic Ads)
  • Google Ads (Search, Shopping, Performance Max, YouTube)
  • Google Analytics (Goals, Attribution, Funnels)
  • Office Suite (Slides/PowerPoint, Docs/Word, Sheets/Excel)

Qualifications

Required

• 3 years of experience in digital marketing
• Experience handling $80,000 monthly media spend across multiple platforms & clients
• Prior experience with Lead Generation and E-Commerce businesses

Preferred

• Relevant Certifications: Google Ads, Google Analytics, Facebook Blueprint, Microsoft Accreditation
• Prior digital marketing agency experience

Benefits

• Open Paid Time Off (PTO)
• 401(k) with matching
• Health, dental, vision, and life insurance with company contribution

Salary : $80,000