What are the responsibilities and job description for the Art Director - Card position at Rocket Money?
ABOUT ROCKET MONEY 🔮
At Rocket Money, our mission is to empower people to live their best financial lives. We provide our members with an insightful understanding of their finances and offer valuable services designed to save them time and money—helping them get ahead on their financial journey.
ABOUT THE ROLE 🤹♀️
Rocket Money is seeking a talented and experienced Art Director to join our Growth Team. Reporting to the Senior Growth Marketing Manager - Card, this role will work closely with a Copywriter to drive creative initiatives. The ideal candidate will bring a data-informed creative approach to drive user acquisition and engagement.
The ideal candidate will combine creative excellence with a growth mindset, bringing fresh perspectives to our marketing initiatives while maintaining brand consistency and driving measurable results
Specifically, you will:
- Lead the visual direction for credit card advertising campaigns and other growth initiatives
- Create compelling design solutions that drive user acquisition and product adoption
- Present creative concepts and design directions to the Creative Director and other senior stakeholders
- Possess strong graphic design skills with the ability to take an idea from ideation to polished, finished work
- Partner with Senior Growth Marketing Manager to synthesize data into developing performance-driven creative
- Collaborate closely with a Copywriter to ensure strong concept-to-copy alignment
- Stay current with financial advertising regulations and ensure all creative work meets compliance requirements
- Oversee visual consistency across multiple channels including paid social, display advertising, and email
- Guide the development of campaign style guides while maintaining alignment with Rocket Money's brand standards
- Develop and optimize creative assets based on performance data and testing results
- Deliver innovative creative solutions while adhering to strict legal and compliance guidelines in financial services
ABOUT YOU 🦄
- Strong conceptual thinking and problem-solving abilities
- Results-driven approach to creative development
- Ability to work under pressure and meet tight deadlines
- Strong communication and collaboration skills
- Detail-oriented with excellent organizational abilities
- Passion for fintech and financial empowerment
- Ability to balance creative innovation with regulatory compliance
Minimum Qualifications:
- 5 years of professional experience in advertising design, with focus on digital-first campaigns
- Strong portfolio demonstrating growth-oriented design work across various channels
- Proven experience creating high-performing advertising campaigns
- Expert knowledge of Adobe Creative Suite and Figma
- Strong understanding of typography, layout, and current design trends
- Excellence in project management and multi-stakeholder collaboration
- Demonstrated ability to produce creative work within regulated environments
Preferred Qualifications:
- Experience in fintech, financial services, or credit card advertising
- Background in performance marketing and growth design
- Experience with rapid testing and iteration of creative assets
- Understanding of UX/UI design principles
- Data-informed approach to creative development and turning user research into ads
- Experience designing for diverse digital channels
WE OFFER 💫
- Health, Dental & Vision Plans
- Competitive Pay
- 401k Matching
- Unlimited PTO
- Lunch daily (in-office only)
- Snacks & Coffee (in-office only)
- Commuter benefits (in-office only)
Additional information: Salary range of $130,000 - $150,000/year bonus benefits. Base pay offered may vary depending on job-related knowledge, skills, and experience.
Rocket Money is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Salary : $130,000 - $150,000
