What are the responsibilities and job description for the Marketing Analyst position at Rockler Companies, Inc.?
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Summary of Position
Rockler is seeking a Customer Marketing Analyst to join our team. The Customer Marketing Analyst leverages data-driven analysis and insights to help Rockler grow and leverage its customer base. You will identify and recommend opportunities to improve advertising programs, customer targeting, and promotional offers through data analysis and structured A / B testing. Metrics you will help develop and drive include new customer growth, conversion of new customers to repeat, retention of repeat customers and customer lifetime value.
Major Areas of Accountability
- Help Build and Optimize Rockler's Customer Data Platform
o Become an expert in using the Rockler Customer Data Platform to analyze customer data, build dashboards and reports, and optimize customer segmentation.
o Create customer analyses based on type of customer (new, repeat, retained), products or categories purchased, demographics and provide recommendations.
o Assist in building, evaluating, and leveraging marketing attribution to identify trends and opportunities for changes in customer segmentation.
o Collaborate with IT to get the data needed for marketing analyses.
o Audit data and reports to ensure accuracy.
o New & repeat and retained customer count trends for DM and Retail. Track lifecycle segments (Lead, 1X, Repeat, Lapsed, Reactivated).
o Shipping revenue and costs by month, along with free shipping usage
o Geo-location analysis for existing or future retail store locations
o Ad-hoc analysis regarding store performance, product performance including power tool analysis and traffic
o Create audiences from the database or via email platform for use with paid search, social media or email ads for testing and audience targeting.
o Assist with survey development as needed, including pulling audiences and survey language
o Assists in testing of new promotions.
o Maintains current and accurate promotional disclaimer language.
o Responds to promo issues and problems as they come up and helps determine solutions.
Requirements for Position
Rockler Companies is an Equal Opportunity Employer Committed to Inclusion and Diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Job Posted by ApplicantPro
Salary : $65,000 - $75,000
