What are the responsibilities and job description for the Senior Marketing Analyst position at Rockstar?
Rockstar is recruiting for a data-driven e-commerce management and consulting firm that provides sales, marketing, inventory management, and reporting services for brands in the fashion, beauty, and consumable products industries. Founded by former Amazonians, this firm partners with brands to develop and execute integrated omni-channel sales strategies to improve top-line growth on the Amazon Seller Central and Vendor Central platforms, as well as other popular online marketplaces. The firm serves a global clientele spanning the United States, Canada, Mexico, United Kingdom, European Union, India, China, Japan, and Australia.
About the Role
A skillful marketing professional is sought to join an exciting and fast-paced Marketing Team. Ideal candidates are data-driven creatives with experience leveraging multiple forms of media to deliver engaging consumer experiences and drive sales growth. The Senior Marketing Analyst will work primarily in digital advertising and site merchandising in furtherance of clients’ e-commerce businesses. This individual will work closely with management and external project managers to draft copy and consumer content, design digital consumer experiences, create and directly manage digital advertising campaigns, craft ad budgets and phasing schedules, as well as provide performance reporting and analysis. This role will have close communications with and exposure to the founder Elaine Kwon herself, along with the head of Marketing, and is a prime position for an ambitious professional who is looking for a role that has high visibility and potential for growth.
What You’ll Do
- Create, manage, and optimize digital advertising campaigns across paid search, display, and programmatic platforms
- Develop and maintain data visualizations to monitor campaign performance, detect anomalies, and troubleshoot potential pitfalls
- Conduct deep-dives into campaign data to build hypotheses and recommendations for incremental sales growth
- Craft advertising budgets and campaign phasing schedules with senior management to ensure that clients reach their sales goals while maintaining profitability
- Work with Strategy Analysts and Managers to provide sales forecasts and communicate campaign performance to key stakeholders including clients and senior management
Requirements
- Bachelor's degree in Marketing, Business or other closely related major
- Strong quantitative and analytical skills
- Proficiency in marketing data analysis with Excel
- Proficiency with SQL
- Excellent written and oral communication skills
- Proactive team player that welcomes challenges and leadership responsibilities
- 2-5 years experience managing PPC and display ad campaigns (Google AdWords, Meta, Amazon Ads/DSP) to drive brand awareness and sales conversions
- Experience drafting copy and content for consumer facing websites, landing pages or email campaigns
- Experience interfacing with clients and communicating deadlines and expectations
Preferred Skills
- Experience actively managing campaigns on the Amazon Advertising, Google AdWords, and/or Facebook Ads platforms
- Proficiency in graphic design with Adobe Photoshop and Illustrator
- Proficiency editing video with Final Cut Pro or Adobe Premiere Pro
- Proficiency with SQL
