About RockStep Capital
RockStep Capital is a privately held, vertically integrated real estate investment firm based in Houston, Texas. Focused on hometown shopping centers across the U.S., RockStep Capital values teamwork, integrity, and strategic growth, promoting a collaborative environment that supports employee and community success.
Position Overview
The Marketing Manager will lead marketing initiatives for RockStep Capital’s shopping center properties, corporate brand, and investor communications. As a key contributor to the marketing team, the Marketing Manager will be responsible for planning, budgeting, and executing marketing strategies, with specific focus areas in budget management, mall / shopping center marketing, and corporate marketing.
Key Responsibilities
5% Budget Management
- Annual Marketing Budget : Develop and maintain the annual marketing budget with agency support and senior management, ensuring alignment with monthly promotional plans.
- Cost Tracking and Reporting : Monitor monthly promotional costs, accurately track expenditures against the budget, and submit invoices for payment.
- Data Management : Ensure accurate and timely data entry for budget and promotional expenses.
35% Marketing Strategy and Planning
Property Marketing Plans : Collaborate with each property location to create and implement an annual marketing plan tailored to special events, sales, and key action items.Investor Relations : Partner with the Investor Relations team to strategize and deliver marketing and communications for current and prospective investors.Internal Communications : Work with HR to develop a consistent internal communication calendar for RockStep employees, enhancing engagement and internal brand alignment.30% Mall / Shopping Center Marketing
Event and Promotion Management : Lead the annual property marketing plan, coordinating events, sales, and promotions with property teams and handling logistics.Website Updates : Regularly update websites with new tenant information, event details, and promotions to maintain fresh, engaging online content.Media and Local Representation : Act as the spokesperson for property-related media engagements and maintain strong relationships with local organizations.Advertising Opportunities : Identify and propose advertising and promotional opportunities that align with RockStep’s goals and support brand visibility.Relationship Management : Foster a collaborative working relationship with marketing agencies and review and update location websites monthly to ensure timely promotion execution.30% Corporate Marketing
Employee Communications : Develop and manage internal marketing communications to enhance employee engagement and brand alignment within RockStep.Investor Relations Support : Work closely with the Investor Relations team to maintain consistent and effective communication strategies.Website Management : Oversee RockStep’s corporate website, ensuring content accuracy, fresh updates, and optimized user experience.Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field.5 years of experience in marketing, preferably in real estate, retail, or shopping center sectors.Proficiency in managing marketing budgets and tracking financial metrics.Strong written and verbal communication skills, with experience in media and community relations.Familiarity with digital marketing tools, RetailNext, and website management.Ability to work independently and collaboratively, with excellent organizational skills to manage multiple projects.Why RockStep Capital?
100% Employer-Paid Benefits : Including Medical, Dental, Vision, Life, Short and Long-Term Disability, and a 401k match.Generous Paid Leave : Emphasis on work-life balance in a supportive, team-oriented environment.Career Growth : Opportunities for professional development in a high-growth, entrepreneurial setting.J-18808-Ljbffr
