What are the responsibilities and job description for the Senior Data Analyst position at Rockwoods Inc?
About the Role :
Rockwoods is partnering with an exciting client in Tyson's Corner, VA, seeking a highly skilled Senior Data Analyst. Are you passionate about using data to drive membership growth and engagement? We're seeking a Membership Analysis Analyst to play a crucial role in understanding our members, identifying opportunities, and shaping strategies that enhance their experience and drive loyalty. You'll be a data detective, uncovering valuable insights that inform decisions across marketing, product development, and customer experience. Your analysis will directly impact our membership programs, affinity relationships, and overall success.
Job Description
Key Responsibilities :
- Uncover Insights : Dive deep into membership data to identify trends, patterns, and opportunities related to acquisition, retention, and engagement.
- Develop Strategic Recommendations : Translate data into actionable recommendations for improving membership programs, increasing retention, and maximizing engagement.
- Evaluate Affinity Relationships : Assess and recommend strategic partnerships that enhance member value and drive engagement.
- Communicate Findings : Create compelling reports and presentations that clearly communicate key insights and recommendations to stakeholders, including leadership.
- Analyze Channel Performance : Measure the effectiveness of various channels (e.g., email, social media, events) in driving membership participation and retention.
- Benchmark Performance : Compare our membership trends against industry standards and competitors to identify areas for improvement.
- Collaborate Cross-Functionally : Partner with marketing, product development, and customer experience teams to implement data-driven strategies.
- Stay Ahead of the Curve : Continuously learn and apply best practices in data analysis, membership engagement, and analytical tools.
Qualifications :
