Demo

Digital Marketing and Communications Manager

Rockwool North America
Chicago, IL Full Time
POSTED ON 1/20/2025
AVAILABLE BEFORE 4/20/2025

We are seeking an innovative Digital Marketing and Communications Manager , based in our Chicago office to join the Rockfon North America team. This position is hybrid, in office Mon. through Thurs. with work from home option on Fri. (zip code : 60638). This position has 3 direct reports that focus on 1) website development and SEO, 2) campaigns and social media working with our CRM and sales / marketing leads, and 3) branding / marketing literature.

Make sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below.

This is a great opportunity to play a pivotal role in driving the marketing strategy and to be responsible for developing and executing integrated marketing plans, leveraging both digital and traditional platforms, to reach key stakeholders such as architects, interior designers, contractors, and distribution customers. You’ll work hands-on to elevate brand awareness, generate leads, and nurture relationships, while upholding the highest communication standards across all channels.

Ready to help build a better future for generations to come?

In an ever-changing, fast-paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions.

Join us and make a difference!

Your Future Team

Join a global leader in acoustic ceiling and wall solutions, where you will contribute to innovative and sustainable building environments. You will report to the Vice President of Marketing and Business Development and partner with internal and external teams to ensure seamless execution of Rockfon’s strategic marketing objectives. Enjoy a collaborative fast-paced work culture where your ideas and contributions are valued. Apply now and join a company committed to creating solutions that make buildings sound as good as they look.

What You Will Be Doing

Design and implement marketing communications plans that drive brand awareness and lead generation through digital channels (SEO, SEM, social media, email marketing) and traditional media (PR, content creation, advertising).

Work closely with Product Management to create compelling campaigns for new product launches, and with Sales Enablement to streamline lead management processes.

Drive website development, improve UX, and manage content to enhance the overall digital experience.

Lead the production of high-quality content, including video, graphics, case studies, and literature to support marketing and sales efforts.

Oversee relationships with digital, creative, and PR agencies to ensure marketing spend delivers maximum return on investment.

Enhance Rockfon’s presence in the media and industry by strategically leveraging PR, campaigns, and partnerships with key associations.

Manage the marketing budget, ensuring resources are allocated effectively, and regularly report on key metrics to track progress and performance.

Manage and develop a team of 3 marketing specialists, fostering a collaborative and results-oriented culture.

Travel of 20% to tradeshows and visits with the sales team.

What You Bring

5 years of experience in B2B marketing, ideally in the construction or specification sectors, with a strong focus on lead generation and demand marketing.

Proven track record in designing and executing successful marketing campaigns, including analytics and post-campaign reporting.

Expertise in marketing automation (preferably Marketo) and lead nurturing.

Strong leadership skills with experience managing and motivating a team.

Excellent written and verbal communication skills, with the ability to engage with stakeholders at all levels.

Strong organizational and analytical skills, with the ability to manage multiple priorities and meet deadlines.

Proficiency in Microsoft Office and experience with digital tools and platforms.

Ability to travel 20%.

What We Offer

Competitive Salary.

Generous Benefits - Effective your first day!

Comprehensive Medical, Dental and Vision coverage.

Educational Assistance.

401K Match - up to 6%.

No cost Life and Disability Programs.

Company provided Personal Protective Equipment.

Employee Assistance Program (EAP).

Fitness reimbursement.

Work-Life Balance.

Paid Time Off (PTO).

12 Paid Holidays per year.

Paid Parental Leave.

The salary range for this position is $125,000.00 - 145,000.00. Your compensation is determined based on location, experience and the pay of employees in similar positions. This position is bonus eligible.

Who We Are

We are the world leader in stone wool solutions. Founded in 1937 in Denmark, we transform volcanic rock into safe, sustainable products that help people and communities thrive. We are a global company with more than 12,000 employees, located in 40 countries with 51 manufacturing facilities… all focused on one common purpose – to release the natural power of stone to enrich modern living.

Work Environment & Conditions :

Our offices are thoughtfully designed to foster collaboration, creativity, and opportunities for social engagement, allowing employees to find balance and bring their best selves to work.

ROCKWOOL believes in giving back to the communities where we operate. Our offices worldwide engage in philanthropic initiatives, community involvement, and sustainability efforts that contribute to improving society and the environment. We encourage our employees to get involved and make a positive impact in the communities we serve.

Diverse and Inclusive Culture

We want all our people to feel valued, respected, included and heard. We employ 79 different nationalities worldwide and are committed to providing equal opportunities to all employees, promoting diversity, and working against all forms of discrimination among ROCKWOOL employees.

At ROCKWOOL, you will experience a friendly team environment. Our culture is very important to us. In fact, we refer to our culture as “ The ROCKWOOL Way ”. This is the foundation in which we operate and is based upon our values of ambition, responsibility, integrity, and efficiency.

ROCKWOOL is proud to be an Equal Opportunity Employer. We evaluate qualified candidates without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

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Salary : $125,000 - $145,000

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