Associate Ecommerce Manager - Georgia

Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well-recognized brand names. The Associate Ecommerce Manager is responsible for the planning, execution, analysis and reporting of a rapidly growing direct-to-consumer ecommerce site(s) in an effort to drive revenue through compelling product and brand storytelling and capture maximum margin through smart merchandising and efficient operations.

Essential Duties and Responsibilities

• Manage a rapidly growing direct-to-consumer ecommerce website(s) by collaborating with the greater ecomm and brand teams to maximize the online shopping experience.
• Create compelling content, optimize site merchandising, execute user experience enhancements, conduct reporting and actively project manage related activities.
• Work closely with Customer Service team leads to communicate new product launches, and promotional activities.
• Assist in coordination of third-party drop-ship function.
• Partner with third party vendors and agencies to maintain, update, and optimize both the front and back-end of the ecommerce site.
• Assist in development of seasonal and yearly ecommerce calendars in alignment with overall brand initiatives.
• Load products, optimize PDPs, collaborate with marketing and execute all general day-to-day ecommerce activities.
• Assist with non-ecommerce specific marketing and brand building activities as required
• Analyze site performance metrics and user behavior to inform optimization efforts and support data-driven decision making
• Manage ecommerce-related projects from conception to execution, ensuring timely and effective delivery of initiatives

Qualifications

• Bachelor’s degree (Preference in Marketing/Analytics/Business Management).
• A minimum of 2 years in a product-based ecommerce environment.
• Understanding of ecommerce KPIs and what drives the metrics.

Additional Candidate Qualifications:

• Experience working in ecommerce or digital marketing, experience in the footwear or apparel industry is preferable.
• Knowledge of the work, hunt, farm/ranch, fishing and/or outdoor markets preferred but not required.
• Experience with email marketing systems.
• Experience with Demandware/SF Commerce Cloud/Shopify
• Experience with Google Analytics and knowledge of how to action on platform insights.
• Project management experience.
• Strong communication and presentation skills.

Interest in and passion for the footwear and retail industry.