What are the responsibilities and job description for the Equity Marketing Systems Specialist position at ROERS COMPANIES?
Description
We’re looking for an enthusiastic new addition to our team in Plymouth, Minnesota as an Equity Marketing Systems Specialist!
About Us
Roers Companies is a 2025 USA Today Top Workplace and a national leader in multifamily real estate investment, development, construction, and property management. Headquartered in Plymouth, Minnesota, we’re on a mission to elevate multifamily housing by developing and operating market-rate and affordable apartments in growing neighborhoods. Since our founding in 2012, Roers Cos. has developed nearly $4 billion in real estate, representing 14,000 homes across the Midwest, Mountain Southwest, and Sunbelt regions. Our team thrives on purpose-filled work, an entrepreneurial spirit, and unlimited growth potential.
About You
You’re passionate about your work, you're fast-paced, and you strive to help us continue our exponential growth. You offer an extra hand and aren’t afraid to ask for help when needed. You act with integrity and empathy for the people around you. You get the big picture while executing the little details. In other words, you share our corporate values — passion, work ethic, teamwork, integrity, and ownership mindset.
Responsibilities
CRM Optimization, Segmentation, & Reporting
- Design, manage, and improve structure, workflows, and automation within HubSpot
- Ensure data accuracy, hygiene, and lifecycle tracking
- Manage contact re-engagement and cleanup campaigns for inactive segments
- Build strategic segments based on geography, lifecycle stage, behavior, and engagement
- Create dashboards and reports to track sales activity, marketing performance, and CRM health
- Surface actionable insights to guide campaign targeting and sales outreach
- Proactively suggest creative, strategic solutions to improve workflows, automations, and campaigns
Sales & Marketing Collaboration
- Communicate effectively with sales to deliver segmented lists, track activity, and identify outreach opportunities
- Support sales enablement through organized content and performance insights
- Assist in executing campaigns by managing contact lists, email delivery, and performance tracking
- Serve as a CRM point of contact and internal resource for the sales team
- Organize and maintain a central library of marketing and sales enablement materials within HubSpot such as investor packets, snippets, & communication templates
- Train new team members on HubSpot best practices and develop internal documentation or guides
Systems & Integration Management
- Manage and maintain integrations between HubSpot and platforms like Google Ads, LinkedIn Ads, Agora, Windfall, Livestorm, C-Vent, and WordPress
- Monitor GDPR/compliance settings, including opt-ins and unsubscribe preferences
Requirements
- 2–4 years of experience with HubSpot CRM (Marketing Sales Hubs preferred)
- Strong knowledge of CRM segmentation, marketing automation, and reporting
- Proven experience supporting both sales teams and marketing campaigns
- Excellent communication skills with the ability to translate data into action
- Highly organized and detail-oriented with a strong sense of ownership
- Ability to multitask and move quickly in a fast-paced environment
- Experience with event coordination or webinar logistics a plus
- HubSpot certifications preferred
Benefits & Perks
Our full-time employees are eligible for these benefits and perks:
- Medical, Dental, and Vision insurance including HSA
- Paid Birth & Bonding Leave
- Employer Paid Basic Life Insurance
- Employer Paid Short-Term Disability
- Voluntary Life, AD&D, Long-Term Disability, Critical Illness, and Accident insurance
- 401k Match
- Competitive PTO and Paid Holidays
- Gym Membership Reimbursement
- Free Stays in our Properties’ Guest Suites
- Rent Discount at Roers Cos. Properties
- Charitable Match Program
- Annual Company Conference
- Employee Referral Bonus Program
Pay Range: $57,900 - $76,100
Roers Companies is focused on building a workforce that is diverse and inclusive. We are an Equal Opportunity Employer and consider applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. E-verify Complaint.
Candidates will be required to pass a criminal background check and motor vehicle report.
In order to be considered for this position, applicants must complete a survey at this link:
https://go.apply.ci/s/83Iy24550b
#RoersCompaniesCareers
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Salary : $57,900 - $76,100
