What are the responsibilities and job description for the Senior Market Research Manager position at RogueSearch?
Sr. Market Intelligence/Strategy Manager
Bonita Springs, FL
Come join a Fortune 100 national homebuilder in one of the fastest growing industries! If you are a Market Intelligence Manager, Market Research Manager or Market Research Leader this could be a great next step for you!
Highlights:
- Highest revenue producing division for Top 3 national builder
- 2023 Fortune 100 Companies to Work For® by Great Place to Work®
- Compensation: Strong base salary backed by a bonus that has paid out over 150% consistently!
What will you do:
Responsible for developing a deep understanding of local market conditions to guide decision-making for the local market operating teams and for developing tactical acquisitions and operational strategies for each market area.
Responsibilities:
- Gather market data to provide written and verbal analysis including presentations, reports (charts/graphs) used to impact strategy on PulteGroup’s community positioning.
- Monitor competitive activity for active and future projects.
- Complete regular competitive market analyses to impact future and current community positioning.
- Manage market positioning studies (feasibilities) for all potential land transactions.
- Analyze market demographics to identify consumer group preferences and trends.
- In-depth fieldwork to understand market dynamics, the competitive environment, consumer preferences and submarket perceptions.
- Communicate market dynamics to Division leadership.
- Coordinate Del Webb Site Validation studies with the Market Research team.
- Collaborate with cross functional teams (land acquisition, sales, finance, procurement, etc.).
- Participate in Area-wide Market Intelligence projects with peers.
- Contribute to company-wide market intelligence best practice sharing.
- Contribute to and manage annual strategic planning.
- Other duties as assigned.
What you will need:
- Minimum Bachelors degree or equivalent
- Minimum 6 years of experience in competitive assessments and/or market evaluations and/or consumer research in homebuilder or similar industry
- Home building experience and local market knowledge a plus
- Demonstrated confidence in influencing others with data
- Highly analytical with the ability to translate raw data into meaningful insights
- Solid project management capabilities with ability to collaborate cross-functionally
- Creativity in both solving problems and devising potential solutions
- Deep understanding of consumer segmentation
- High proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
- Strong written and verbal communication skills, with a direct, tactful style and good listening skills
