Manager, Data Analytics & Visualization

We are looking for an exceptionally awesome Manager, Data Analytics & Visualization, to join our team at ROI·DNA.

Our Value

• sWe are a culture-first compan
• yWe care about our people, who are the heart of our succes
• sWe believe we are better togethe
• rWe are passionate marketers who are highly self-motivated and care about our work and communit
• yWe take pride in our commitment to an inclusive cultur
• eWe are inventive, always do it right, bring our whole self, and above all, no assholes allowe
• d#WeAreROIDN

A
About Y

ouYou possess a strong foundation in marketing data and metrics and deeply understand data visualization principles. In this role, you will be responsible for analyzing digital performance data, and driving insights that improve customer conversion and ROI (Return on Investment). The ideal candidate will have a combination of analytical skills, data visualization skills, and hands-on experience with Google Analytics, tag management systems, and marketing metrics, as well as the ability to translate data into actionable insights for both technical and non-technical stakeholder

s.
What you'll be doi

ng Data Analysis & Reporti

• ng:Analyze digital performance data from various channels, including websites, campaigns, and marketing platforms, to uncover insights that improve customer engagement, conversion, and retenti
• on.Monitor and report on KPIs, identifying trends, opportunities, and areas for improveme
• nt.Develop and maintain reports and dashboards that clearly communicate trends, performance, and actionable insigh

ts.
Data Visualization & Communicat

• ion:Responsible for creating high-fidelity wireframes to visually represent Tableau dashboard designs, ensuring clarity in layout, data visualization, and user experie
• nce.Responsible for building and implementing the final Tableau dashboards, transforming wireframes into fully functional, interactive data visualizat
• ionsDevelop and maintain interactive dashboards, reports, and impactful representations of data using tools such as (Tableau, Looker Studio or Google Query Language) Present key findings to stakeholders in a clear and engaging man
• ner.Present complex data insights and findings in a clear and actionable way for both technical and non-technical stakehold
• ers.Translate raw data into meaningful recommendations that drive strategic and tactical marketing campaign decisi

ons.
Marketing Metrics & Optimiza

• tion:Leverage marketing data and metrics to identify areas for campaign and performance improve
• ment.Provide actionable recommendations to optimize marketing strategies, including paid media, SEO, and SEM efforts, based on data-driven insi
• ghts.Support A/B testing initiatives and contribute to the optimization of digital channels to enhance user experience and conversion r

ates.
Web Anal

• ytics:Configure and manage web analytics tracking using Google Analytics, Google Tag Manager, and other relevant plat
• forms.Ensure accurate data collection and reporting by auditing client GA4 prope

rties.
Collaboration & Cross-Functional S

• upport:Collaborate closely with the Digital Media and Strategy & Planning teams, including Paid Search, Paid Social, Display, and SEO specialists, to strategize on data-driven in
• sights.Your role will involve crafting compelling narratives from data and identifying the key inputs needed to achieve impactful client data visualization
• goals.Act as a liaison between data analysts, digital marketing teams, and client stakeholders, both internal and external, ensuring data accuracy and integrity throughout all stages of the data pi
• peline.Facilitate open communication across teams to ensure alignment on campaign objectives, analytical needs, and the delivery of actionable insights that drive performance improv
• ements.Support marketing efforts by refining data collection strategies, ensuring that all relevant KPIs are tracked, and work collaboratively to troubleshoot any data discrepancies o

r gaps.
Data Governance and

• Quality:Identify opportunities for process automation and optimization in data handling and reporting. Streamline workflows to enhance operational eff
• iciency.Contribute to the creation and ongoing maintenance of comprehensive process documentation, ensuring full visibility and alignment across the data team and key stakeholders, facilitating transparency and cons
• istency.Ensure data integrity and quality by following and implementing best practices for data collection, management, and reporting. Participate in data governance initiatives to uphold standards and com

pliance.
Quali

ficationsEducation & Certif

• ications:Bachelor's degree in Data Science, Marketing, Business, or a relat
• ed field.Relevant certifications in Google Analytics (GA4), Google Tag Manager, or data visualization tools ar

e a plus.
E

• xperience:5 years of experience in digital analytics, web analytics, or a rela
• ted field.Strong hands-on experience with Tableau Software and experience working with other data visualization tools such as Looker Studio, Google Query
• Language.Expertise with Figma, Miro, Mokkup, or other design tools to design high-quality dashboard w
• ireframes.Proven ability to work with marketing data a
• nd metricsExperience working with Google
• Analytics.Solid understanding of digital marketing channels, including SEO, paid search, display ads, and email

marketing.
Skills & Co

• mpetencies:Ability to work with large datasets and distill complex data into clear, actionabl
• e insights.Strong analytical skills and a results-driven mindset with a focus on improving customer conversion and mar
• keting ROI.Proficiency in Excel (pivot tables, advanced formulas) and SQL for data analysis and databas
• e querying.Strong communication skills, both written and verbal, with the ability to explain technical concepts to non-technical
• audiences.Detail-oriented with excellent organizational and problem-solv
• ing skills.Familiarity with web development concepts (HTML, JavaScript) for tag management implementation and troubleshooting

is a plus.
Bonus

• if you haveExperience with additional analytics platforms such as Adob
• e Analytics.Martech experience across any ABX platforms, such as 6sense, Demandbase, Termin
• us, Bombora.CRM experience with
• Salesforce.Marketing Automation experience with platforms such as HubSpot, Mark
• eto, Pardot.Experience with cloud-based data warehousing systems such as BigQuery an
• d Snowflake.Hands-on experience with tag management systems such as Google Tag Manager or Adobe Tag Manag

er (Launch).

• COMPANY PER
• KS100% remoteMedical, Dental, Vision, Pre-tax medical & depend
• ent care FSAs401(k) mat
• ching program20 days PTO, 11 Paid holidays &
• 10 Sick daysUp to 12 weeks of P
• arental leaveMonthly stipends for wellness, mobile, and at-
• home WiFi useWFH stipend to set up you
• r home officeQuarterly vo
• lunteer hoursCompany-paid c
• ertificationsPerformance reviews, opportunities for feedback, and 1x1s with anyone you want, when

ever you want
The anticipated salary range for this position is 115K-135K per year. Salary is determined by skills, experience, qualifications, alignment with market data, as well as internal and ex

ternal equity

.
About ROI·DNAROI·DNA, part of Hotwire Global and The Enero Group, is a full-service digital marketing agency delivering category-leading solutions to accelerate revenue for leading br

ands worldwide.
From crafting bespoke Account-Based Experiences (ABX) for Fortune 500 companies to developing and designing future-proofed websites for hyper-growth companies, the agency focuses on driving radically successful outcomes for th

eir B2B clients.
Technology-led, ROI·DNA has developed exclusive top-tier partnerships with 6sense, Google, and Drift, helping drive over $12B in revenue for leading tech innovators including Elastic, Mollie, Drift, Salesforce, Amazon Web Services (AWS), an

d Cockroach Labs.
Launched in 2009, ROI·DNA is a culture-first company built on doing it right, being inventive, encouraging employees to bring their whole selves, and maintaining a strict zero asshole policy. They exist to make a ginormous impact on their clients, their team, and the entire digita