What are the responsibilities and job description for the Ad Growth Marketing Manager position at Roku?
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the Team
The Roku Ad Marketing team is responsible for accelerating new revenue potential, advancing Roku's advertising brand positioning, and providing insights and inspiration that helps all businesses maximize their potential in TV streaming. Our team of marketers, strategists, and designers deliver client strategies, research and insights, new product innovations, events and experiences, and more that deliver on Roku's purpose to make TV better for everyone.
About the Role
Roku is seeking an Ad Growth Marketing Manager as part of the Ads Manager and Ad Growth Marketing teams. This position will define our marketing strategy and storytelling to SMB and emerging growth brands and agencies and play a crucial role in Roku’s vision that all TV - and TV advertising - will be streamed. The role will be responsible for building marketing programs to drive awareness, adoption, activation, and retention.
Our environment is fast-paced and this role is in a particularly high-growth area, requiring the ability to work autonomously with minimal supervision in an ever-changing environment. You will need to demonstrate excellent problem-solving skills. The right mix of organizational and communication skills is key to success. Attention to detail and a proven ability to manage priorities are also essential. We are looking for people ready to lead by example, be selfless in your leadership across teams, collaborate with your peers, and partner with colleagues and external partners.
For New York Only - The estimated annual salary for this position is between $95,000 and $184,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you’ll be doing
- Own and develop cohesive marketing strategies for key customer segments. Research customer needs to drive customer segmentation, messaging, and positioning
- Develop and execute scalable public marketing programs with cross-functional partners across product, product marketing, sales, analytics, comms, partnerships, brand, and demand marketing.
- Collaborate with Demand, Sales, and Product Marketing team to stand up core lifecycle marketing initiatives such as content, email, web development, and CRM.
- Lead development of all necessary assets, such as emails and automations, paid media creative, and content programs.
- Own the lead funnel and optimize for customer and business growth – strive for constant learning and improvement.
- Understand Roku’s features and product set and elevate into cohesive narratives, supported by relevant research, insights, and competitive intelligence. Communicate across marketing channels to engage and attract new customers.
- Participate in and help drive partnership strategies to increase distribution and product support
- Inform and influence our tech stack and marketing operations to ensure it works for scaled programs
We’re excited if you have
- 5 years of B2B, SMB, SAAS, or B2C marketing. Advertising, streaming, media, or ad tech industries a plus.
- Familiarity with the self-service advertising landscape, which may include prior experience working with partner ecosystems or other advertising platforms
- Experience developing communication strategies for a scaled customer segment. Familiarity with or first-hand experience with self-service advertiser business challenges and needs.
- Familiarity with A/B testing and other quantitative analysis to measure lead flow and content effectiveness
- Ability to synthesize customer wants and needs into actionable intelligence
- Deep expertise crafting unforgettable storytelling with data, text, illustration, and can self-edit
- Eye for design and experience guiding the development of content strategy and marketing materials including slides, reports, and web content
- Track record of driving product adoption and measuring ROI and impact of marketing programs
- Collaborative nature and track record of being an invaluable resource to sales, strategy, product teams, and customers
- “No job is too big or too small” mentality -- you’re a long-term thinker & a short-term doer.
- Bachelors degree or equivalent
- Located in New York City or Boston
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Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
Salary : $95,000 - $184,000
