What are the responsibilities and job description for the Brand Activation Manager position at Roku?
Teamwork makes the stream work.
Roku Is Changing How The World Watches TV
Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About The Team
At Roku, we like to say that there are no bystanders, and that is as true in the advertising team as it is in any other facet of the company. We work together to ensure our clients understand this new world of advertising, that they are making the best possible decisions to support their own goals, and drive advertiser interest and engagement across the board. The Brand Activation team, an arm of the broader Roku Client Services team, is responsible for managing and growing Roku’s partnerships with advertisers through Roku’s suite of Ad Experience offerings, enabling our clients to reach their business objectives.
About The Role
The Brand Activation Manager is a strategic partner to Roku’s Clients and the Roku Ad Sales team, and plays a pivotal role in ensuring end-to-end success for advertising partners’ post-sale campaign execution success. This individual has a passion for project management, building strong customer relationships and collaborating closely with internal Ad Support departments. This position requires strong communication skills and a high-level of attention to detail while working in a fast-paced sales environment.
You will be responsible for campaign production through launch and end of campaign reporting deliverables and improving outputs to clients on our Roku Experience offerings in partnership with sales. The function includes taking a leadership role in coordinating efforts between other cross-functional teams as necessary and frequently interfaces with Sales and Client Services, AdOps, Design, Product, Marketing, and the Roku Brand Studio.
The Brand Activation Manager will also manage campaign escalations and ensure appropriate resolution, especially on priority Accounts. A balance of strong project management experience, client first approach and the ability to build strong relationships with partners in the Roku organization will be key to the candidate’s success
For New York Only - The estimated annual salary for this position is between $90,000 and $135,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What You’ll Be Doing
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
By providing your information, you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms.
Roku Is Changing How The World Watches TV
Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About The Team
At Roku, we like to say that there are no bystanders, and that is as true in the advertising team as it is in any other facet of the company. We work together to ensure our clients understand this new world of advertising, that they are making the best possible decisions to support their own goals, and drive advertiser interest and engagement across the board. The Brand Activation team, an arm of the broader Roku Client Services team, is responsible for managing and growing Roku’s partnerships with advertisers through Roku’s suite of Ad Experience offerings, enabling our clients to reach their business objectives.
About The Role
The Brand Activation Manager is a strategic partner to Roku’s Clients and the Roku Ad Sales team, and plays a pivotal role in ensuring end-to-end success for advertising partners’ post-sale campaign execution success. This individual has a passion for project management, building strong customer relationships and collaborating closely with internal Ad Support departments. This position requires strong communication skills and a high-level of attention to detail while working in a fast-paced sales environment.
You will be responsible for campaign production through launch and end of campaign reporting deliverables and improving outputs to clients on our Roku Experience offerings in partnership with sales. The function includes taking a leadership role in coordinating efforts between other cross-functional teams as necessary and frequently interfaces with Sales and Client Services, AdOps, Design, Product, Marketing, and the Roku Brand Studio.
The Brand Activation Manager will also manage campaign escalations and ensure appropriate resolution, especially on priority Accounts. A balance of strong project management experience, client first approach and the ability to build strong relationships with partners in the Roku organization will be key to the candidate’s success
For New York Only - The estimated annual salary for this position is between $90,000 and $135,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What You’ll Be Doing
- Serve as the lead day-to-day point of contact for Roku’s clients (Ad Agencies and top Fortune 500 advertisers)
- Lead kick off calls and project manage campaign execution across client and internal teams and serve as the liaison between Roku's Design, Ad Ops & Content Teams to ensure seamless production and launch of complex ad campaigns
- Regular and constant communication with clients and internal teams with frequent monitoring of campaigns to ensure they are performing and pacing toward client KPIs
- Well organized and detailed-oriented individual with the ability to prioritize, multitask, and meet deadlines
- Collaborate with AEs to on presenting insights, data and providing thoughtful creative future upsell recommendations, retention strategy for business presentations and QBRs
- Develop a keen understanding of how the Roku platform and unique ad products will deliver brand value in support of the clients advertising goals
- Be key POC for all Client Support groups, specifically Ad Operations to drive efficiencies on internal processes from pitch to launch
- 5 years experience in account management/client services, program management at an ad tech company, publisher, or media agency
- Excellent time-management skills and the ability to work independently while using departmental resources, policies and procedures
- Strong organizational, interpersonal, and influential written and verbal communication skills. Ability to quickly form relationships usually by email or telephone
- An interest to work independently while using departmental resources, policies and procedures
- Ability to collaborate cross-functionally; ability to exercise judgment and flexibility in balancing priorities
- A Positive and confident disposition when responding to frequent deadlines for multiple customers (internal and external)
- Collaborative mentality, resourceful, exceptional troubleshooting, analytical, and problem-solving skills
- Experience in display and video advertising with a premium publisher or agency
- Analytical, project management, deadline-driven, and process-oriented personality
- Experience with Salesforce, Excel, PowerPoint, Asana
- Familiarity with commercial digital ad serving tools for video and display
- Bachelor's degree or equivalent
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
By providing your information, you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms.
Salary : $90,000 - $135,000
