What are the responsibilities and job description for the Publicity Coordinator position at Roku?
Teamwork makes the stream work.
Roku Is Changing How The World Watches TV
Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About The Team
The Global Communications team leads all external communications and related activities for the Company, coordinating efforts with the internal communications and social teams to ensure maximum impact. Each team member is responsible for telling Roku’s story, promoting and protecting the brand, and supporting partners across every line of business. The team covers Corporate communications (including crisis, financial, partner and policy communications); Devices, Product, Technology and Consumer communications; Content communications (including publicity for Roku Channel and Roku Originals); Advertising communications; and International communications for Canada, Mexico, Brazil, and the United Kingdom. This role will sit under the Devices & Consumer Team.
About The Role
The PR Coordinator will play a role in driving the consumer narrative for new products, product/OS features, and key campaigns. This includes drafting press releases, pitching media on new product and campaign initiatives, developing press materials for product launches, drafting blog posts to support announcements, creating recap reports, and providing media and competitor analysis. This role will support the U.S. Devices, Product & Technology Communications team for Roku’s device lines, including Roku Smart Home and Roku TV. Additionally, this role will provide support for the broader teams’ consumer tech PR efforts for the Roku OS (operating system).
For New York Only - The estimated annual salary for this position is between $86,000 - $107,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What You’ll Be Doing
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
By providing your information, you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms.
Roku Is Changing How The World Watches TV
Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About The Team
The Global Communications team leads all external communications and related activities for the Company, coordinating efforts with the internal communications and social teams to ensure maximum impact. Each team member is responsible for telling Roku’s story, promoting and protecting the brand, and supporting partners across every line of business. The team covers Corporate communications (including crisis, financial, partner and policy communications); Devices, Product, Technology and Consumer communications; Content communications (including publicity for Roku Channel and Roku Originals); Advertising communications; and International communications for Canada, Mexico, Brazil, and the United Kingdom. This role will sit under the Devices & Consumer Team.
About The Role
The PR Coordinator will play a role in driving the consumer narrative for new products, product/OS features, and key campaigns. This includes drafting press releases, pitching media on new product and campaign initiatives, developing press materials for product launches, drafting blog posts to support announcements, creating recap reports, and providing media and competitor analysis. This role will support the U.S. Devices, Product & Technology Communications team for Roku’s device lines, including Roku Smart Home and Roku TV. Additionally, this role will provide support for the broader teams’ consumer tech PR efforts for the Roku OS (operating system).
For New York Only - The estimated annual salary for this position is between $86,000 - $107,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What You’ll Be Doing
- Support, build and execute U.S. Roku Communications
- Develop press materials, including press releases, blog posts, pitches, briefing documents, recap reports, media and competitor analysis
- Support key product launches, partnerships and retail/consumer moments through pitch efforts
- Grow relationships with technology, consumer, and lifestyle media and influencers
- Build and support relationships with cross-functional stakeholders including Marketing, Product & Program management; act as liaison between teams and PR efforts
- Help maintain external product communications editorial calendar
- Stay on top of TV and smart home trends and quickly adapt plans to tap into pop culture moments
- Communicate knowledgably about the Roku streaming platform, Roku products, and The Roku Channel
- 2 – 4 years of consumer or product communications experience at a fast-growing tech company or agency
- Strong writing skills and the ability to produce materials without significant editing
- Strong interest in the news and media industries
- A love for streaming and all things TV
- Positive and collaborative personality; a commitment to ensuring all activities undertaken are as successful as possible
- Composure under pressure and ability to think and respond quickly
- Ability to multi-task and work well in a team environment
- Ability to work cross-functionally with internal partners and stakeholders
- Excellent organizational and analytical communication skills
- Strong project management skills to effectively execute in a timely and organized manner
- Ability to work independently and prioritize tasks and inbound requests
- College degree in relevant field
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
By providing your information, you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms.
Salary : $86,000 - $107,000
