What are the responsibilities and job description for the Head of Demand Generation position at RolePulse?
🚀 Head of Demand Generation
Location: NYC Hybrid (3 days/week in our Manhattan office)
Compensation: Competitive base performance bonus equity
Our client is building one of the fastest-growing SaaS platforms in the health & wellness space. With 1.5M users, $1B in revenue driven for customers, and a top-200 app ranking, they’ve unlocked massive traction—and now they’re looking to pour fuel on the fire.
They’re looking for a Head of Demand Gen who’s less of a “brand whisperer” and more of a data-obsessed, full-funnel growth scientist. Someone who wakes up thinking about CAC vs LTV, A/B testing paid channels, and lead-to-opportunity conversion rates. If that’s you, keep reading.
🎯 What You’ll Own
- Design and execute full-funnel demand gen campaigns across paid, organic, email, and partnerships
- Own pipeline generation for both B2B (practices) and B2C (patients)
- Manage and optimize paid media across LinkedIn, Meta, Google, and emerging channels
- Collaborate with product marketing on messaging and positioning for new launches
- Set up lead scoring, automation flows, nurture tracks, and attribution modeling
- Monitor CAC, ROAS, LTV, MQL→SQL conversion and report performance weekly
- Partner closely with RevOps, Sales, and Product to align on strategy and targets
👀 Who We’re Looking For
- You’ve built and scaled demand gen engines at fast-growing SaaS startups
- 6 years of experience in growth marketing, with at least 2 in a leadership role
- Deep knowledge of marketing automation, CRM, paid acquisition, and analytics tools (e.g. Hubspot, Salesforce, GA4, Attribution tools)
- You speak fluent funnel math: CAC, LTV, CPL, ROAS, pipeline velocity—this is your playground
- You’re comfortable owning a budget, and you know how to squeeze every drop of value from it
- You’re based in NYC and happy to be in the office 3 days a week
💡 Bonus Points If…
- You’ve worked in health, wellness, aesthetics, or eComm SaaS
- You’ve built out a marketing ops foundation from scratch
- You’ve successfully driven both B2B and B2C motion in the same role