What are the responsibilities and job description for the MARKETER position at Rolling Meadows of Strum?
Job Summary: Implement sales/marketing plan that will meet or exceed the company's overall business plan, census goals and financial objectives.
Qualifications/Educational Requirements:
- High School Education
- Two years of college preferred.
- Two years of experience in healthcare marketing preferred.
- Excellent written and verbal communication skills.
- Ability to handle multiple tasks simultaneously and meet deadlines.
- Excellent organizational and time management skills.
- Self-starter
Responsibilities/essential functions: The person in this position must be able to perform the following essential job functions with or without reasonable accommodations.
- Develop and implement sales/marketing plan for all company product/service offerings, consistent with market analysis, reflecting referral source targets. *
- Responsible for census development through the implementation of external and internal sales & marketing programs with both existing and new accounts. *
- Ability to effectively utilize both local and corporate resources in the execution of job responsibilities.
- Identify and recommend development of new product/service/niche markets & offerings as well as current product/service enhancements. *
- Ensure that administration maintain up-to-date key account records including background, contact history, objectives, referral trends, etc.
- Review records to ensure that Account Executives are properly managing resources, including their time. *
- Ability to develop an adequate knowledge of State, Federal and other regulatory requirements related to the facility.
- Maintain up-to-date information, as needed, on specifically assigned competitors including pricing, census, product information, and marketing strategies. *
- Report progress versus goals and census development barriers to the Administrator. *
- Perform sales calls with Administrator on a monthly PRN basis.
- Contact key physicians and other health care representatives on a regular basis. *
- Perform sales call with Account Executives on a routine basis. *
- Participate in short and long range planning for the agency and implements specific measures for agency growth. Increase market share through education of physicians and other community and referral sources
- Work with other agencies and promotes good community relations through involvement in community events.
