What are the responsibilities and job description for the Marketing And Public Relations Manager Job at Ronald McDonald House Charities of position at Ronald McDonald House Charities of Central PA?

The Marketing & Public Relations Manager is responsible for the planning and implementation of Ronald McDonald House Charities of Central PA’s (RMHC-CP) internal and external communication, marketing and public relations strategy. This position will be fully accountable for advancing the organization’s brand and increasing community engagement with RMHC-CP.

Responsibilities

Communications & Public Relations

Develop, write, implement and measure an annual and long-term strategic Marketing and Public Relations plan
Manage website content to ensure all information is updated and relevant
Create materials that reflect and advance the RMHC-CP brand and image for both internal and external use
Coordinate with graphic designer, write and edit the content and publication of print and electronic newsletters and Annual Report. Serve as organization liaison with printer and mail house entities
Work across all departments (and with outside graphic designer) to create marketing materials geared towards donors, volunteers and guest families
Promote Ronald McDonald House Charities of Central PA by speaking to groups and organizations as requested and developing content to train staff and volunteers to represent the overall organization effectively
Support Executive Director and Development Director in the implementation of McDonald’s related promotions and initiatives, including stewardship and acknowledgement of local McDonald’s Owner-Operators
Send priority press releases and follow up with key contacts to promote media presence
Administer marketing budget
Complete other duties as assigned

Social Media

Manage the Social Media Coordinator, oversee the development and growth of RMHC-CP’s e-marketing and social media strategic efforts for the organization

Supervise the creation of digital strategies to grow followers and create conversion to donors and volunteers

Direct regular outreach on social media outlets by promoting family and volunteer stories, donor on-site activities, fundraising events, Red Shoe Crew events and other press / PR opportunities

Special Events

Assist with developing event marketing materials and engaging media; planning and implementation of communications support of events including website content and social media

Oversee third-party fundraisers

Qualifications

COMPETENCIES

Marketing, Communications Planning, Budgeting, Brand Management, Analytical Thinking and Strategic Planning, Relationship Building, Social Media Planning, Public Speaking, TV and Radio Appearances, Multi-Project Management, Inter-personal / Team effectiveness, Self-Starter, Results-Driven, and a warm personable demeanor.

QUALIFICATIONS :

Passion for the RMHC-CP Mission

Commitment to working as part of a team

Demonstrate respect for colleagues, guests, volunteers and donors

Introductory knowledge of website systems, preferably WordPress

Excellent written and verbal communication skills

Established relationships with local media a plus

Proficient working knowledge of Microsoft 365, Adobe Creative Cloud and Acrobat Pro

Planning knowledge of social media platforms and content management systems including Facebook, Instagram, LinkedIn, etc.

Clean PA State Police, PA ChildLine and FBI fingerprinting clearances required

Valid driver’s license, reliable transportation and cellular phone are required

EDUCATION AND PROFESSIONAL EXPERIENCE :

Bachelor’s degree in communications, marketing, advertising or related field

3-5 years related experience

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Marketing And Public Relations Manager

Ronald McDonald House Charities of Central PA, Hershey, PA

Marketing And Public Relations Manager Job at Ronald McDonald House Charities of

What are the responsibilities and job description for the Marketing And Public Relations Manager Job at Ronald McDonald House Charities of position at Ronald McDonald House Charities of Central PA?

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