Communications Manager

Job Description

Job Description

Position Summary :

The Communications Manager must be committed to the mission, vision, and services of Roots and be able to communicate these in written, verbal, and visual format. They create visual concepts to communicate ideas that inspire, inform, and captivate potential supporters, stakeholders, funders and collaborative partners. This includes advertisements, brochures, magazines, and reports. This position ensures consistency and accuracy of messaging that will broaden the organization’s reach with the overarching goal of elevating the profile and broadening the impact of Roots’ work.

Key Responsibilities :

Event Coverage : Attend Roots events and classes to capture compelling photos and videos that showcase the atmosphere, participants, and key moments.

Engagement through Interviews : Conduct interviews with staff, participants, speakers, and organizers to gather quotes and personal stories, bringing authenticity and depth to our content.

Real-Time and Post-Event Content : Share real-time updates during events when possible, and develop follow-up posts or recaps that highlight event details, participant testimonials, and impactful moments.

Research-Driven Content : Conduct research on complex public health topics, such as health disparities, brain health, and health literacy, to create accessible and informative content tailored for a diverse audience.

Brand-Aligned Presentation Design : Design and edit PowerPoint presentations that align with Roots' brand guidelines, ensuring a cohesive, professional appearance across all platforms.

Duties and Responsibilities :

• Develop public relations campaigns and media relations strategies.
• Build and execute a communications strategy reflecting our platform, generating, editing, and publishing, and sharing content (original text, images, video, etc.) that builds meaningful connections and inspires community members to take action; moderate user-generated content as needed.
• Support the design and production of all major publications, including Roots newsletters, brochures, flyers, etc. to promote our goals as well as programs and services.
• Create and manage an “in-reach” plan, and produce associated communications materials, as needed to educate clients / patients about our services, new programs, and community resources.
• Help with funding opportunities; ensure a state of readiness to respond to funding opportunities by maintaining Roots database of proposal materials.
• Continuously improve by capturing and analyzing the appropriate social data / metrics, insights and best practices, and then acting on the information.
• Contribute and update to content on Roots’ websites.
• Participate in the creation of an annual report.
• Attend relevant media events and external meetings as appropriate.
• Collect relevant data from leadership to inform report / presentation production.

Competencies :

Qualifications :

5 years of experience

Expertise in nonprofits and public health.

Strong writing, editing, and storytelling skills. Facilitate effective storytelling.

Proficiency in capturing high-quality photos and videos.

Ability to create engaging content for social media, blog articles, press releases, and newsletters.

Strong research abilities on public health topics relevant to Roots’ mission.

Experience with PowerPoint and a good eye for design that aligns with brand standards.

Roots Community Health is proud to be an Equal Employment Opportunity / Affirmative Action Employer and values diversity of culture, thought and lived experiences. We seek talented, qualified individuals regardless of race, color, religion, sex, pregnancy, marital status, age, national origin or ancestry, citizenship, conviction history, uniform service membership / veteran status, physical or mental disability, protected medical conditions, genetic characteristics, sexual orientation, gender identity, gender expression regardless of physical gender, or any other consideration made unlawful by federal, state, or local laws. Roots uses E-Verify to validate the eligibility of our new employees to work legally in the United States.