What are the responsibilities and job description for the Social Media Marketing Specialist position at Roots Down?
Social Media & Storytelling Specialist – Roots Down 🔥
Location: Atlanta, GA (Local applicants only)
Compensation: Paid one-month trial → Potential for 6-month to 1-year contract (revenue-sharing on sponsorships)
Start Date: ASAP
Who We Are
Roots Down is a movement, not just a brand. We’re coaching cities toward regenerative ecosystems, reshaping urban land use, and making climate action profitable. We work with developers, builders, government agencies, corporations, landscapers, and non-profits. In 2025, we’re making a big splash, growing our podcast, and securing major partnerships. We need a storyteller who knows how to turn engagement into impact and impact into revenue.
Who You Are
You’re a serious baddie with a passion for fighting for climate action through storytelling, compelling campaigns, and smart marketing strategies. You know that climate change isn’t just a science problem—it’s a messaging problem. And you? You’re here to change the narrative.
You understand the power of a well-placed tweet, a viral reel, or a strategic brand partnership. You see beyond likes and shares—you know how to turn content into action, action into funding, and funding into real change.
You’re creative, strategic, and fearless. You thrive in fast-paced environments, love a good challenge, and aren’t afraid to take big swings. You want to be part of something game-changing, and you’re ready to plug into a massive network of movers, shakers, and climate leaders who are shaping the future of urban regeneration.
If you’ve ever thought, “I could totally turn climate action into the hottest movement out there”—we need you on our team. 🚀
• Social media pro (Meta, TikTok, LinkedIn, etc.) who knows how to build an audience and drive sales.
• Marketing-savvy, understands campaign strategy, sponsorships, and brand partnerships.
• Great writer who can turn a podcast or project into viral content.
• Basic Canva skills—you can create clean, engaging visuals.
• Understands climate action & urban regeneration (we don’t have time to teach you).
• Knows AI tools to streamline workflow and improve efficiency.
• Local to Atlanta—able to attend events, shoots, and meetings in person.
What You’ll Be Doing
• Running and growing our social media presence across multiple platforms.
• Creating engaging content that drives sponsorships and partnerships.
• Marketing our podcast and thought leadership efforts to attract big brands.
• Helping monetize our platforms through strategic collaborations.
• Developing campaigns and brand partnerships that align with our mission.
What You Get
• A trial period with serious potential—nail the first month, and we’ll talk long-term.
• Revenue-sharing opportunities for the sponsorships you help bring in.
• Freedom to be creative and take ownership of our storytelling strategy.
• A growing network of climate leaders and industry pros.
To Apply
• Send us a 1-minute video telling us why you’re the perfect fit.
• Attach your resume & portfolio showcasing past content/campaigns.
• Email everything to [your contact info here] with the subject line: “Social Media Beast – [Your Name]”.
We’re moving fast. If this sounds like you, don’t wait—apply now! 🚀
Salary : $27 - $30