Digital Data Analyst

Date Posted: 01/30/2025

Hiring Organization: Rose International

Position Number: 477435

Job Title: Digital Data Analyst

Job Location: Minneapolis, MN, USA, 55402

Work Model: Hybrid

Shift: Hybrid, 3 days onsite, 2 days work from home.

Employment Type: Temporary

Estimated Duration (In months): 10

Min Hourly Rate($): 45.00

Max Hourly Rate($): 52.00

Must Have Skills/Attributes: Adobe Target, Data Analysis, Digital Ads Measurement

Job Description

***Only qualified candidates located near the Minneapolis, MN area to be considered due to the position requiring an onsite presence***

Client Job Id: 1207

Qualifications Required:

• Bachelor’s degree

• 3-5 years of experience in marketing analytics or digital analytics

• Strong understanding of digital analytics and marketing analytics using Customer Data Platforms, Adobe Analytics, Adobe Customer Journey Analytics, Adobe Target, Salesforce Marketing Cloud, Adobe Journey Optimizer

• Ability to synthesize insights and effectively communicate complex concepts into actionable next steps

• Proficiency in at least one Business Intelligence tools; PowerBI, AWS Quicksights, Tableau

• Proficiency in at least of the following programming languages; SAS, SQL, R, Python

• 3 Experience conducting analyses of digital data using modern analytics tools

Preferred Qualifications:

• Experience within Financial Services, Banking, FinTech space is an added plus.

• Proven experience architecting, implementing, and managing operational change

• Knowledge of digital marketing and marketing analytics best practices – understanding key business performance metrics and KPIs

• Experience with data & analytics transformation (current state assessment, strategy development, value case, roadmap, and blueprint)

• Business Translation (identifying business problems, initiatives, use cases, data/mar-tech management (e.g., platform/feature development and enhancement), storytelling)

The Analyst will focus on platform roadmap, attribution, and driving enterprise capability growth for Wealth Management (Firm & Advisor Delivered). We are focused on personalizing the customer experience to acquire, deepen, and retain lifelong relationships by helping customers build financial confidence and achieve their life goals. We are passionate about exceeding customer expectations and delivering personalized advice and guidance. The analyst will join us as we build solutions to help customers activate their most important life goals and create personalized plans, that guide and assist over time, to achieve success.

Responsibilities:

• Ability to conduct regular analysis of marketing data to identify patterns to improve critical metrics at all stages of the funnel (awareness, engagement, conversion, adoptions.)

• Measurement Strategy - define objectives and scope analytics tasks and deliverables for all projects and clients, including the creation and improvement of multi-step eCommerce data layers across three distinct platforms.

• Develop the data strategy to support customer journeys that enable optimization of multi-touch marketing programs across all forms of media (digital, social, direct, etc.).

• Experimentation - Manage the end-to-end testing process for high priority use cases, including hypothesis development, KPI selection, A/B measurement and reporting

• Work cross functionally to build and deploy personalization campaigns to support digital platforms, product launches and promotions.

• Conduct analyses to measure campaign performance, understand consumer behaviors, create consumer segment strategies and leverage personalization tools to create and maintain campaigns

• **Only those lawfully authorized to work in the designated country associated with the position will be considered.**

• **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**

Benefits:

For information and details on employment benefits offered with this position, please visit here. Should you have any questions/concerns, please contact our HR Department via our secure website.

California Pay Equity:

For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here.

Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.

If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise, please contact our HR Department.

Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).