What are the responsibilities and job description for the Jr. Copywriter position at Rosen Hotels & Resorts?
Summary:
The Junior Copywriter will create compelling and high-quality copy for a variety of platforms, including blog posts, emails, sales materials, and website content for all Rosen Hotels & Resorts properties and subsidiary companies. This role collaborates closely with the sales and marketing team to develop content that enhances brand visibility, drives website traffic, and ultimately increases bookings.
Responsibilities:
Write and maintain website copy, marketing collateral, and blogs, ensuring consistency with brand styles and quality standards.- Conduct website reviews and update content with approved third-party sources, such as TripAdvisor reviews and theme park news.
- Collaborate with graphic designers, sales departments, and creative team members to develop effective messaging for marketing campaigns targeting specific audiences and events.
- Assist the Creative Team manager and Web Developer in identifying SEO strategies relevant to target audiences, maintaining and enriching the SEO library for all hotel properties and company branches.
- Monitor and report on SEO performance and efficacy.
- Gather and report information on relevant products from external teams, agencies, and theme park marketing teams to internal departments.
- Proofread and edit copy to ensure accuracy and alignment with brand voice and style.
- Attend web sales meetings and other relevant sales and marketing meetings as needed.
- Maintain and update the Creative Team writing style guide according to AP Stylebook rules and Rosen Hotels & Resorts' preferred writing styles.
- Enhance Rosen Hotels & Resorts' brand voice through consistent, high-quality writing.
- Participate in four approved webinars annually on topics such as SEO development, writing techniques, hospitality trends, and digital and print marketing.
- All other duties as assigned.
Experience/Qualifications:
- Strong writing, editing, and proofreading skills with an understanding of AP Stylebook guidelines.
- Familiarity with SEO best practices and digital marketing trends.
- Excellent communication and collaboration skills.
- Ability to work effectively with cross-functional teams, including sales, marketing, and creative departments.
- Attention to detail and a commitment to producing high-quality content.
- Knowledge of the hospitality industry and marketing practices is a plus.
- Must be able to legally work in the USA.
Education and Certification(s)/License(s):
- Bachelor’s degree in English, Communications, Marketing, or a related field.
- Additional certifications in SEO, digital marketing, or copywriting are beneficial.
Discover Life at Rosen:
Your career is here in our diverse and friendly workplace where your individuality and ideas are valued. Our company of more than 3,000 associates thrives on teamwork and ingenuity. It is this team that makes Rosen Hotels & Resorts in Orlando one of Florida's most respected hospitality companies to work for.
Benefits Our Associates Enjoy:
- Affordable Health and Dental Insurance
- On-site Medical Center
- Competitive Compensation
- Holiday Pay
- Paid Vacation and Personal Days
- Tuition Reimbursement and Higher Education Scholarships
- 401(k) Retirement Savings Plan
- Childcare Financial Assistance
- Hospitality and Dining Discounts
- Access to our Family Outreach Center
- Excellent Career Growth Opportunities
- And much more
We are proud to be an equal opportunity employer and a drug and nicotine-free workforce.
