What are the responsibilities and job description for the Cluster Senior Digital Marketing Manager (US Remote) position at Rosewood Baha Mar?
KEY RESPONSIBILITIES
Digital Marketing Strategy & Execution
* Collaborate with the Director of Communications to develop and execute digital marketing strategies, encompassing e-commerce, digital, and B2B/B2C marketing initiatives for Rosewood Baha Mar and Rosewood Le Guanahani.
* Support the property's digital strategy across organic, paid search, display, and social media channels, ensuring alignment with brand standards.
Website & Content Management
* Manage and update content on rosewoodhotels.com, including copy, photography, and landing pages, working with corporate teams for consistency.
* Optimize online booking channels and website user experience for enhanced conversion.
Social Media Management (Rosewood Le Guanahani)
* Oversee the social media agency (e.g., OKCOOL) to ensure brand alignment.
* Develop annual content strategies with growth targets, providing insights on trends and ideation for new content.
* Coordinate photoshoots and manage assets, ensuring brand consistency and high-quality visuals.
* Track social media performance through monthly reporting and KPI analysis.
Email Marketing (EDMs)
* Coordinate the creation and deployment of Rosewood’s monthly EDMs and manage additional local campaigns as needed.
* Provide insights on trends to enhance email content and engagement.
* Optimize database management to improve audience targeting and engagement rates.
Paid Media Management (PMG)
* Oversee media spend to maximize ROI, managing assets and copy for campaigns across channels.
* Provide monthly performance reports and analyze metrics to refine strategies.
* Monitor Share of Voice (SOV) and online reputation to enhance brand visibility and perception.
Online Reputation Management
* Ensure guest feedback is actively managed and responded to on relevant platforms.
* Monitor and enhance SOV, supporting Rosewood Baha Mar and Rosewood Le Guanahani's digital presence and reputation.
Campaign & Promotion Management
* Develop and execute local promotions and campaigns to support food & beverage, weddings, spa, and events.
* Collaborate with multiple property teams (operations, catering, sales) to align digital efforts with broader business objectives.
Additional Support
* Contribute to other marketing initiatives, including public relations, partnerships, media communications, and collateral development.
* Maintain the property’s marketing calendar and image library, ensuring resources are up to date and accessible.
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CRITICAL SKILLS & QUALIFICATIONS
* Minimum of three years in digital marketing, with experience in luxury or hospitality preferred.
* Proficiency with content management and email marketing platforms; experience with Adobe AEM, Photoshop, and InDesign is advantageous.
* Bachelor’s degree in business, marketing, communications, or related field.
* Strong communication, writing, and presentation skills, with an eye for detail and creativity in design.
* Ability to work cross-functionally across property teams, including operations, catering, and sales.
* Skilled in data analysis and able to provide actionable recommendations in collaboration with digital agencies.
Digital Marketing Strategy & Execution
* Collaborate with the Director of Communications to develop and execute digital marketing strategies, encompassing e-commerce, digital, and B2B/B2C marketing initiatives for Rosewood Baha Mar and Rosewood Le Guanahani.
* Support the property's digital strategy across organic, paid search, display, and social media channels, ensuring alignment with brand standards.
Website & Content Management
* Manage and update content on rosewoodhotels.com, including copy, photography, and landing pages, working with corporate teams for consistency.
* Optimize online booking channels and website user experience for enhanced conversion.
Social Media Management (Rosewood Le Guanahani)
* Oversee the social media agency (e.g., OKCOOL) to ensure brand alignment.
* Develop annual content strategies with growth targets, providing insights on trends and ideation for new content.
* Coordinate photoshoots and manage assets, ensuring brand consistency and high-quality visuals.
* Track social media performance through monthly reporting and KPI analysis.
Email Marketing (EDMs)
* Coordinate the creation and deployment of Rosewood’s monthly EDMs and manage additional local campaigns as needed.
* Provide insights on trends to enhance email content and engagement.
* Optimize database management to improve audience targeting and engagement rates.
Paid Media Management (PMG)
* Oversee media spend to maximize ROI, managing assets and copy for campaigns across channels.
* Provide monthly performance reports and analyze metrics to refine strategies.
* Monitor Share of Voice (SOV) and online reputation to enhance brand visibility and perception.
Online Reputation Management
* Ensure guest feedback is actively managed and responded to on relevant platforms.
* Monitor and enhance SOV, supporting Rosewood Baha Mar and Rosewood Le Guanahani's digital presence and reputation.
Campaign & Promotion Management
* Develop and execute local promotions and campaigns to support food & beverage, weddings, spa, and events.
* Collaborate with multiple property teams (operations, catering, sales) to align digital efforts with broader business objectives.
Additional Support
* Contribute to other marketing initiatives, including public relations, partnerships, media communications, and collateral development.
* Maintain the property’s marketing calendar and image library, ensuring resources are up to date and accessible.
-------------------------
CRITICAL SKILLS & QUALIFICATIONS
* Minimum of three years in digital marketing, with experience in luxury or hospitality preferred.
* Proficiency with content management and email marketing platforms; experience with Adobe AEM, Photoshop, and InDesign is advantageous.
* Bachelor’s degree in business, marketing, communications, or related field.
* Strong communication, writing, and presentation skills, with an eye for detail and creativity in design.
* Ability to work cross-functionally across property teams, including operations, catering, and sales.
* Skilled in data analysis and able to provide actionable recommendations in collaboration with digital agencies.