What are the responsibilities and job description for the Director, Residential Marketing, Global position at Rosewood Hotel Group?
JOB SUMMARY
* Develop marketing strategies, oversee the creative process, manage photography and video asset creation, develop and execute programs and act as brand guardian to oversee tone of voice, and communications.
* Responsible for delivering proactive account management and marketing support to residential licensees by building close working relationships with 3rd party Owners and key internal stakeholders
* Oversee the development of all Residences brand materials and provide guidance for all external residential marketing collateral to meet brand standards
* Responsible for organising and implementing brand immersion training to Ownership Sales and Marketing teams for residential deals and ensuring brand guidelines are met
* Partners with the project Sales and Marketing teams to monitor pricing strategies
* Participates as required in kick-off meetings for deals that include a residential component
* Be Rosewood Hotel Group’s marketing expert on ‘branded residential’, and develop a strategy to position Rosewood Residences as a brand leader
* Establish industry relationships as necessary with agents, developers and agencies
* Alongside CRM support the management of the Rosewood Reserve program for members and lead the planning and communications to manage the owner benefits program and event activations
* Be the custodian of the Residential marketing database and partner with CRM
KEY RESPONSIBILITIES
* Work with regional and hotel property teams to understand marketing and operational issues/concerns. Coordinate with Brand team to ensure compliance with standards.
* Provide divisional training on Global Residential Marketing Policies and communicate the annual plan
* Creates Residential brand standards in conjunction with the Brand Team for all stakeholders: Owner/developer, internal teams, Homeowners Association, Sales and Marketing, IT etc.
* Fosters relationships with owners, developers, investors, consultants, etc., to keep abreast of industry trends, upcoming growth markets, investor sentiment, growth opportunities, potential partnerships, etc.
* Support business development strategies for Rosewood Residences alongside excellent communication skills and project management experience with attention to detail, and able to employ digital marketing
* Manage the marketing budget
* Accountable for all business activity including communications, presentations, research, media, and creation of marketing and brand collateral
* Responsible to update and develop Rosewood residential brand guidelines
* Maintains strong relationships with all owners, agencies, Public Relations firms and consultants
* Works within pre-set budgetary limits
* Models the company’s culture, vision, mission and core values
CRITICAL SKILLS & QUALIFICATIONS
* Experienced in managing the relationships with owners and developers
* First-hand knowledge of residential markets globally
* Ability and experience to manage multiple projects to deadlines and engage with multiple stakeholders
* Advanced and fluent command of the English, additional language/s is an advantage
* Ability to work and travel internationally
EXPERIENCE
* Residential marketing background such as with competitive hotel companies or upscale residential developers.
* Real Estate or hotel marketing background.
* Luxury hotel knowledge.
* Luxury goods experience.
* Brand marketing and communications experience.
This position is open to candidates based in Los Angeles, CA, New York City or Dallas, TX. The salary range for this position is $160,000-$190,000 annually. This is the pay range for this position that the company reasonably expects to pay. This position also may be eligible for bonuses. Decisions regarding individual salaries will be based
* Develop marketing strategies, oversee the creative process, manage photography and video asset creation, develop and execute programs and act as brand guardian to oversee tone of voice, and communications.
* Responsible for delivering proactive account management and marketing support to residential licensees by building close working relationships with 3rd party Owners and key internal stakeholders
* Oversee the development of all Residences brand materials and provide guidance for all external residential marketing collateral to meet brand standards
* Responsible for organising and implementing brand immersion training to Ownership Sales and Marketing teams for residential deals and ensuring brand guidelines are met
* Partners with the project Sales and Marketing teams to monitor pricing strategies
* Participates as required in kick-off meetings for deals that include a residential component
* Be Rosewood Hotel Group’s marketing expert on ‘branded residential’, and develop a strategy to position Rosewood Residences as a brand leader
* Establish industry relationships as necessary with agents, developers and agencies
* Alongside CRM support the management of the Rosewood Reserve program for members and lead the planning and communications to manage the owner benefits program and event activations
* Be the custodian of the Residential marketing database and partner with CRM
KEY RESPONSIBILITIES
* Work with regional and hotel property teams to understand marketing and operational issues/concerns. Coordinate with Brand team to ensure compliance with standards.
* Provide divisional training on Global Residential Marketing Policies and communicate the annual plan
* Creates Residential brand standards in conjunction with the Brand Team for all stakeholders: Owner/developer, internal teams, Homeowners Association, Sales and Marketing, IT etc.
* Fosters relationships with owners, developers, investors, consultants, etc., to keep abreast of industry trends, upcoming growth markets, investor sentiment, growth opportunities, potential partnerships, etc.
* Support business development strategies for Rosewood Residences alongside excellent communication skills and project management experience with attention to detail, and able to employ digital marketing
* Manage the marketing budget
* Accountable for all business activity including communications, presentations, research, media, and creation of marketing and brand collateral
* Responsible to update and develop Rosewood residential brand guidelines
* Maintains strong relationships with all owners, agencies, Public Relations firms and consultants
* Works within pre-set budgetary limits
* Models the company’s culture, vision, mission and core values
CRITICAL SKILLS & QUALIFICATIONS
* Experienced in managing the relationships with owners and developers
* First-hand knowledge of residential markets globally
* Ability and experience to manage multiple projects to deadlines and engage with multiple stakeholders
* Advanced and fluent command of the English, additional language/s is an advantage
* Ability to work and travel internationally
EXPERIENCE
* Residential marketing background such as with competitive hotel companies or upscale residential developers.
* Real Estate or hotel marketing background.
* Luxury hotel knowledge.
* Luxury goods experience.
* Brand marketing and communications experience.
This position is open to candidates based in Los Angeles, CA, New York City or Dallas, TX. The salary range for this position is $160,000-$190,000 annually. This is the pay range for this position that the company reasonably expects to pay. This position also may be eligible for bonuses. Decisions regarding individual salaries will be based
Salary : $160,000 - $190,000
