Marketing Manager

ABOUT COLONIAL DOWNS GROUP

Colonial Downs Group (CDG) is owned and operated by Churchill Downs Incorporated and consists of several different brands across Virginia: Colonial Downs Racetrack, Rosie’s Gaming Emporium, Rosie’s Game Room, and Virginia Horseplay. CDG is an inclusive and fun place to work. We celebrate unique approaches and points of view. We believe diversity is a mindset that drives excellence. We’re always learning, evolving, and growing. We innovate through mutual respect of ideas and collaboration. This allows us to build a common language that inspires our team members and propels us toward the achievement of our vision.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Collaborate with cross-functional teams to create engaging marketing materials and campaigns across various platforms (digital, social media, print).
• In coordination with Senior Management, develop and implement comprehensive marketing strategies to promote Colonial Downs Racetrack and its events.
• Maintains a strong social media presence across all platforms increasing follows and repost information in as many multiples as possible, promoting events and racing at Colonial Downs.
• Assist with optimizing ticketing strategies, including pricing, promotions, and distribution channels.
• Analyze market trends, customer demographics, and ticket sales data to inform strategic decisions and drive revenue growth.
• Build and maintain relationships with key stakeholders, sponsors, and partners.
• Oversee the planning and execution of promotional events and community outreach initiatives.
• Monitor and report on the effectiveness of marketing and ticketing campaigns, adjusting as necessary.
• Stay current on industry trends and competitor activities to identify opportunities for improvement and innovation.
• Performs other related duties as assigned.

REQUIRED SKILLS AND ABILITIES

• Excellent verbal and written communication skills, including ability to manage crowds effectively.
• Excellent attention to detail and creative thinker with passion for the racing industry.
• Proficiency in computer skills, including digital marketing tools and ticketing platforms.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in marketing, Business Administration, or a related field required.
• 1-3 years of experience in marketing and ticketing strategies, preferably in the entertainment or sports industry.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• A combination of education and experience may be considered.
• Must obtain valid Virginia Racing Commission License.
• Valid Driver’s License.

PHYSICAL REQUIREMENTS & WORKING CONDITIONS

• The Team Member may be required to sit/stand and remain stationary for extended periods of time.
• While performing the duties of this job, the Team Member is frequently required to sit or stand; walk; use hands to finger reach, handle, or feel objects, tools, or controls; reach with hands and arms; climb or balance; bend, stoop, kneel, crouch, or crawl; and talk or hear.
• The Team Member may be required to lift up to 50 pounds.
• The Team Member may be required to work long hours, including nights, weekends, and holidays.
• The noise level in the work environment is usually moderate to loud.
• The work environment may vary in levels of crowds, noise, and smoke, depending on the assigned station and customer volume.

The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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