What are the responsibilities and job description for the Commercial Lines Director of Marketing position at Ross & Yerger Insurance, Inc.?
We are seeking a Director of Marketing to lead marketing initiatives, develop strategic carrier relationships, and drive business growth. This role supports producers, negotiates with underwriters, and oversees a marketing team. Ideal candidates have strong P&C insurance expertise, analytical skills, and a strategic mindset.
Major Duties and Responsibilities :
- Establish marketing goals to ensure share of market and profitability of products and / or services
- Pre-qualifies new business according to agency standards
- Provides technical marketing support to prequalify new business according to marketing standards
- Coordinates with production teams and practice groups to ensure that qualifying renewal business is property review and marketed
- Assists in design and implementation of insurance programs for prospect
- Prepares proposal in coordination with producer, submits applications to marketing, negotiate with underwriters, coverage reviews and analyze carrier quotes
- Produce monthly marketing activity report and complete monthly producer scorecard
- Directly supervise associates on marketing team
- Develop and maintain professional relationships with insurance markets and executes marketing plans and program, both short and long range, in ensure the program, growth and expansion of company plans and products
- Entertain carrier personnel to foster improved relationships
- Keep informed regarding industry information, new product information, legislation, coverages and technology
- Complete new appointment paperwork and review contractual term and contracts.
Requirements :
About Ross & Yerger
Since 1860, Ross & Yerger, a Top 100 Independent Insurance Agency headquartered in Jackson, MS, has had an unwavering commitment to meeting the needs of its employees, clients, and community. As a perennial “Best Place to Work” organization and one of Mississippi’s healthiest workplaces, we nurture a culture of continuous learning, professional development, and career advancement. It’s in that spirit that we also share profits and ownership with all employees through our ESOP plan in addition to offering tremendous benefits including competitive compensation, comprehensive health and welfare benefits, continuing education reimbursement and generous Paid Time Off.
