What are the responsibilities and job description for the VP of Demand Generation position at Roster?
About Roster:
Roster helps e-commerce brands easily manage and engage their ambassadors, affiliates, and influencers—all in one powerful platform. With Roster, brands can assign challenges, track performance, and reward their community to boost awareness, create authentic user-generated content, and drive referral sales. Everything from referral and social tracking to rewards and payouts is streamlined, making ambassador marketing effortless and impactful.
At Roster, we're all about making bold moves and taking our growth to the next level. We thrive on creativity, data-driven insights, and a no-nonsense approach to marketing. Our focus is on generating high-quality leads that fuel our expansion in e-commerce—especially within the Shopify ecosystem.
The Role:
We're searching for a dynamic VP of Demand Generation & Marketing who can lead our marketing efforts with vision and precision. In this role, you'll be responsible for designing and executing innovative, multi-channel strategies that drive demand and create a steady stream of high-quality leads. Your leadership will be key to aligning our marketing initiatives with our ambitious growth goals.
What You’ll Do:
- Strategic Leadership:
- Develop and oversee a comprehensive demand generation and marketing strategy that propels Roster forward.
- Identify target audiences and craft campaigns that resonate across e-commerce brands.
- Campaign Innovation & Execution:
- Launch and manage integrated campaigns using channels such as podcasts, social media, referrals, ambassador programs, and PPC (including AdWords).
- Continuously monitor campaign performance, using data-driven insights to optimize and iterate for maximum impact.
- Cross-Functional Collaboration:
- Partner closely with sales and product to ensure marketing efforts directly support lead quality and conversion goals.
- Foster a culture of collaboration and innovation within the marketing team.
- E-Commerce & Shopify Mastery:
- We sell our software to e-commerce businesses that utilize Shopify, so we need you to leverage your deep understanding of the Shopify ecosystem to drive targeted strategies that enhance our online presence and lead acquisition.
- Stay ahead of industry trends to capitalize on new opportunities for growth.
- Analytics & Reporting:
- Utilize advanced analytics to measure campaign success, inform strategic decisions, and report performance metrics to the team.
- Lead the team in a test-and-learn approach, ensuring continuous improvement and agility.
What We’re Looking For:
- A seasoned marketer with a proven track record in demand generation, who is ambitious and ready to take the next step forward in their career
- Experience in both e-commerce marketing and B2B strategies, with demonstrable success in driving high-quality leads.
- Deep knowledge of the Shopify ecosystem and other players in the space.
- A data-driven mindset paired with creative problem-solving skills.
- Exceptional leadership and communication skills, with the ability to inspire and drive a high-performing team.
- Experience managing multi-channel campaigns that deliver measurable results.
Bonus Points:
- Proficiency with Hubspot, marketing automation platforms, and digital analytics tools.
- Expertise with SEO, SEM, PPC, Ambassador marketing, content marketing strategies, and all guerrilla marketing strategies you can think of.
- A strong network in the e-commerce and digital marketing communities.
Why Join Roster:
- Be at the forefront of a solid company with a bold vision.
- Enjoy a competitive salary and a comprehensive benefits package.
- Thrive in a flexible work environment that values innovation and creative thinking.
- Play a pivotal role in shaping the future of Roster and driving our growth trajectory.
