What are the responsibilities and job description for the Digital and Content Marketing Specialist position at Roto-Rooter (Tennessee)?
Are you a dependable and adaptive individual ready to support our company's digital marketing efforts? Roto-Rooter, the leading plumbing company in the Columbia, TN area, is seeking a disciplined and assertive full-time SEO and Content Marketing Specialist to optimize our online presence, improve search engine rankings, and drive organic traffic to our website.
The salary range for this full-time position is $55,000 - $65,000 per year. We offer paid time off (PTO) and paid training on-site.
ABOUT THIS SEO AND CONTENT MARKETING SPECIALIST JOB
In this full-time role, you can work either Monday to Thursday or Tuesday to Friday, from 8 am to 4 pm.
As an SEO and Content Marketing Specialist, you conduct comprehensive keyword research and analysis to identify relevant search terms, prioritizing target keywords. You optimize website content to improve search engine visibility and ensure the website structure and navigation enhance user experience. Collaborating with content creators, you produce optimized, high-quality blog posts and articles, implement link-building strategies to acquire high-quality backlinks, and manage local SEO efforts.
Additionally, you conduct regular website audits to identify and address technical SEO issues, work with web developers to implement best practices, and monitor performance using tools such as Google Analytics and Google Search Console. You generate reports tracking key metrics like organic traffic and keyword rankings, providing actionable insights for improvement. Staying updated on industry trends and developments in SEO is crucial to ensure strategies remain effective and compliant with best practices.
Would you excel in this position? Here's what you need:
- Experience as an SEO specialist or in a similar role, preferably in the plumbing or home services industry
- In-depth knowledge of SEO best practices, including on-page optimization, link building, and local SEO
- Excellent analytical and problem-solving skills, with the ability to interpret data and draw actionable insights
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Detail-oriented and organized, with the ability to manage multiple projects and priorities simultaneously
A bachelor's degree in marketing, communications, or a related field is preferred.
ABOUT US
Founded in 1935, Roto-Rooter originally specialized in clearing tree roots and other obstructions from sewer lines. Today, we have grown to be the largest provider of residential and commercial plumbing, drain cleaning, and water cleanup services in North America. Our well-known jingle, "And away go troubles down the drain," says it all - we solve problems quickly while providing excellent customer service. Our independent Roto-Rooter franchise has grown to become the premier emergency plumbing service provider in West Tennessee.
We pride ourselves on maintaining a supportive, team-oriented work environment. We look out for each other and have open lines of communication between employees and management. Our company culture recognizes and rewards performance and hard work. Additionally, we offer our employees top pay, job security, and opportunities for career advancement.
If this full-time SEO and Content Marketing Specialist job seems like the right fit for you, apply now! Our initial application takes just a few minutes to complete. Good luck!
Salary : $55,000 - $65,000
